New Engine Lets You 'Search Like You Surf'

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Web-savvy searchers have a new way to find information. For the first time searchers can enjoy a free flowing experience in the same way surfers navigate the web and easily unlock all kinds of helpful results usually buried pages into other search engine results or simply beyond their scope. And no more wondering what is real and what is an advertisement. For iPureSearch, the priority is to return quality search results. Unlike linear engines that simply prioritize the sources that pay for prime spots, this new engine ranks according to importance to users, not the bottom line.

iPureSearch ( is a brand new Website that offers users information in an easily accessible format, filling the void for a search engine adapting to changes in internet technologies and user demands.

‘Highlight & Search’ for example is a brilliant new feature that lets users move seamlessly between different searches. By just highlighting any interesting text in a result with your mouse and clicking another information resource you get a whole new set of search results for just that text without any additional typing.

At the heart of iPureSearch is a matrix of 28 distinct kinds of searchable resources, accessible by entering a search term only once. Searchers can go from web search results to news headlines to shopping and other information resources all in a single click and see what’s relevant, not who’s paying the most.

For example, “Web Search” for your favorite film and find 1000s of results based on popularity not payola, click "Movies" and find current and classic trailers, click ‘Quick Look’ and watch one or all of those trailers on the same page without leaving your results, click “Blogs" and see what the web community is saying, or click on "Entertainment News" and get up to the minute updates.

Shopaholics won’t find a better home. Click "eBay" and see what’s up for auction. If you want it fresh from the box click “Amazon,” or if you want to see if you can find it cheaper you can click “PriceGrabber” and comparison shop.

But it’s not all just fun. iPureSearch is also popular for all kinds of homework and research. Projects can be jump started using the sites "Dictionary/Reference" which offers definitions, a thesaurus, encyclopaedia, almanac, atlas and more. More in depth articles are available via a click on “Wikipedia” the web’s favorite online encyclopedia. And if you need some pics to bring life to your project then just click “Images.”

iPureSearch really shines both in the depth and breadth of search resources easily accessible through a single search engine, and a design that reflects the growing expectation of online users for attractive, clear, pleasing and easy to use pages.

While the art and science of optimization proceeds as a way to get eyeballs onto pages using conventional search engines, the next generation of search engine has appeared,


Arif Moghal

100 London Road


United Kingdom


+44 7968 158346

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Arif Moghal
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