ZiffLeads PPCall Ad-Feed for Publishers Offers Targeted Publishers More Valuable Call-Based Advertising Revenue Opportunity

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ZiffLeads PPCall offers Publishers greater revenue, flexibility and ease of setup in exploding pay-per-call market.

SPG Solutions, the leader in Internet-to-telephone call connection application technology, announced today the launch of the ZiffLeads PPCall Advertising Network, http://www.ZiffLeads.com, with PPCall Ad-Feed for Publishers. Deemed the ‘Very Best in Performance Advertising’, the new ZiffLeads PPCall platform represents the most advertiser- and publisher-friendly and feature-rich system in the emerging pay-per-call industry, and gives targeted publishers exceptional revenue opportunities.

The ZiffLeads platform leverages SPG’s extensive cost-per-call experience and incorporates numerous industry-first, patent-pending technologies and features that offer publishers more revenue opportunity, more ease-of-use, more scalability, more reporting, and more comfort with the exciting but very new pay-per-call advertising method.

“With growing click fraud concerns and the majority of businesses being service-related, the Call represents a more valuable and tangible action than the Click for performance advertising. Our new PPCall platform answers all the questions of pay-per-call technology and offers a phenomenal opportunity for well-positioned publishers to take full advantage of the value of the Call,” explains ZiffLeads CEO Gopesh Kumar.

A more qualified lead than a ‘click’ with a greater opportunity to become a customer, the ‘call’ is much more valuable to many advertisers, as much as 10 to 25 to 40 times. An October 2005 report from SIG estimates the market could exceed $5 billion by 2009.

ZiffLeads PPCall for Publishers enables qualified publishers to quickly and easily create and customize their precisely targeted PPCall Ad Feed either on a contextual basis or a semi-structured category/keyword framework. Valuable, innovative, and targeted ZiffLeads PPCall Ads are served to the Publisher’s site, and the Publisher then reaps the benefits of ZiffLeads proprietary PPCall Revenue Maximizer Engine.

The Revenue Engine consists of the patent-pending Multi-Contact Advertisement, which includes the Single-Click ‘click-for-talk’ call interface, an instantly provisioned phone number, and a link to a custom Business Profile page. The integrated, detailed custom Business Profile page is another key component, offering both call interface options as the Ad, while also allowing advertisers the option to receive clicks to their websites. Incorporating automated emails to advertisers notifying them of 'Missed Leads' and allowing them to recover these leads on demand is yet another. ZiffLeads PPCall brings all these pieces together to help maximize revenue like no other performance advertising syndication network.

To find out more about ZiffLeads PPCall Ad platform and how to join the Publisher network, call 925-469-9600 or visit http://www.ZiffLeads.com/publishers.htm now.

About ZiffLeads:

ZiffLeads, a product of SPG Solutions, based in Pleasanton, Calif., is a leading pay-per-phone call lead technology platform and advertising network based on the company’s core Internet to Telephone call connection technologies. SPG Solutions has been connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities since 2001 and supports over 100,000 clients worldwide through its multiple technology platforms. For more information, please visit http://www.ZiffLeads.com.


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