ZiffLeads PPCall for Affiliates Rings Up Extraordinary Opportunity for SEMs & Agencies in Burgeoning Pay-Per-Call Market

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Generous revenue share for bringing advertisers into the future of performance advertising – PPCall – A market estimated to exceed $5 billion in 4 years

SPG Solutions, the leader in Internet-to-telephone call connection application technology, announced the launch of the ZiffLeads PPCall Advertising Network today, at http://www.ZiffLeads.com. The new ZiffLeads PPCall advertising platform and network is designed to be the most affiliate-friendly system in the emerging sector.

The ZiffLeads platform leverages SPG’s extensive pay-per-call experience and incorporates numerous industry-first, patent-pending technologies and features that offer advertisers and affiliates more flexibility, more ease-of-use, more reporting, and more comfort with this exciting but still nascent advertising method. A more qualified lead than a ‘click’ with a greater chance to become a customer, the ‘call’ is much more valuable to many advertisers, as much as 10 to 25 to 40 times. An October 2005 report from SIG estimates the pay-per-call market could top $5 billion within just 4 years.

“With growing click fraud concerns and the majority of businesses being service-related, the Call represents a more valuable and tangible action than the Click for performance advertising. Our new PPCall platform answers all the questions of pay-per-call technology and offers a phenomenal opportunity for well-established affiliates and their clients to take full advantage of the value of the Call.” Explains ZiffLeads CEO Gopesh Kumar.

ZiffLeads PPCall new Affiliate Program offers SEMs, SEOs and agencies an unprecedented opportunity to participate in this exciting new era of performance advertising. The program offers Affiliates a powerful interface to setup, manage and monitor Client accounts and PPCall Ads, and an unparalleled commission scheme offers revenue sharing of between 20-30%.

ZiffLeads PPCall is based on a flat-rate pricing model, so no need for time consuming focus on dynamic auction models. Per-call rates are set per key categories, and keywords are entered to fine-tune the targeting and differentiate from competitors. ZiffLeads proprietary Ad-Feed system determines Ad display rankings at publisher sites through a complex combination of keyword relevance, historical data, and randomness, ensuring a more equal opportunity for all advertisers.

ZiffLeads patent-pending Multi-Contact Advertisement incorporates a ‘click-for-talk’ call interface and a provisioned phone number for the advertiser, with a link to the advertiser’s custom Business Profile page. Patent-pending Guaranteed Good Leads and Missed Lead Recovery systems ensure advertisers are only charged for successfully connected calls but can always recapture ‘missed leads‘ on demand. Combined with the full real-time reporting log, and the Ad creation wizard that enables availability scheduling, geographical targeting, and promotions display, ZiffLeads PPCall offers advertisers unprecedented control and support.

To find out more about ZiffLeads PPCall Ad platform and how to join the Affiliate Program, visit http://www.ZiffLeads.com/affiliates.htm or call 925-469-9600 now.

About ZiffLeads:

ZiffLeads, a product of SPG Solutions, based in Pleasanton, Calif., is a leading pay-per-phone call lead technology platform and advertising network based on the company’s core Internet to Telephone call connection technologies. SPG Solutions has been connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities since 2001 and supports over 100,000 clients worldwide through its multiple technology platforms. For more information, please visit http://www.ZiffLeads.com.


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Dave Landa
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