Seat at the Table for HR Transforms Execs into Powerful Buyers, Says HRmarketer White Paper That Examines Market Trends

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From the social Committee to the Revenue Committee: HR's growing status means greater sales opportunities.

The emergence of HR as a measurable force on the bottom line has led to a similar emergence of HR executives as powerful buyers, according to a new white paper from HRmarketer, the no. 1 marketing and media visibility service in the human capital industry.

The free paper, called “Marketing and Selling in the Human Resource Marketplace: Winning Strategies and Tactics” is the first of its kind to focus exclusively on human capital marketing strategies. It can be downloaded by visiting

The notion that human capital has a direct and measurable impact on corporate performance has only recently entered the mainstream corporate consciousness, the paper notes. As a result, HR professionals are rapidly increasing their status within the modern corporation, earning a new seat at the executive table.

“HR professionals have moved from the social committee to the revenue committee and are spawning diverse specializations, a sign of increasing significance and investment,” explains Mark Willaman, president and founder of HRmarketer. “Growth, acquisitions, employee relations and workforce turnover are a few of the topics that keep those in HR busy day to day. While responding to these ongoing forces, these executives walk a delicate path to initiate and drive strategic change within the organization -- representing both opportunities and challenges to the HR vendor.”

The research paper explores the world of HR buyers, suppliers and content communities that inhabit the marketplace. Drawn from HRmarketer’s years of experience working with more than 300 human resource suppliers, it also promotes a best-practices discussion on ways to effectively generate sales leads through coordinated marketing and public relations campaigns.

Highlights include:

  • How to measure a potential HR buyer’s size and scope, and locate the actual decision-makers within any organization.

  • Best practices for implementing marketing strategies and tactics to rise above the information “noise” of the competition.
  • Methods to develop a “sphere of influence” and target the varied “influencers” among the HR marketplace.
  • How to maximize media visibility through a blend of traditional media relations (press releases, media pitches and repetition), and new marketing technology such as search engine optimization (SEO), blogs, webinars and more.

Located at, the marketing and media visibility service recently reported record sales growth and renewal rates this year, and has experienced 40 consecutive months of sales growth as of Fall 2005.


HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services hundreds of human resource suppliers helping them increase their visibility and generate sales leads.

Media contact:

Elrond Lawrence

Director, Media Relations


This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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Elrond Lawrence