Smart Circle Fundraising™ Launches Turn-Key Fundraising Program

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New Turn-Key Fundraising Program designed to provide brands with needed resources to support community fundraising efforts.

Smart Circle Fundraising™, a subsidiary of Smart Circle International™, the worldwide leader in referral marketing, today announced the launch of its Turn-Key Fundraising Program to benefit brands and businesses seeking to establish fundraising partnerships with community organizations. Smart Circle Fundraising’s Turn-Key Program provides companies nationwide with the resources necessary to establish comprehensive, results-driven fundraising programs. Through the power of referral marketing, fundraising organizations are able to introduce and reinforce company brands and create a buzz within the community.

Whether developing partnerships with the local high school sports team, community church, or a local civic group, this Turn-Key Fundraising Program generates results by partnering industry-leading consumer brands with local organizations. These unique partnerships result in the implementation of successful campaigns that generate both positive brand associations and incremental ‘bulk’ sales.

Additionally, Smart Circle Fundraising saves companies hundreds of thousands of dollars in human and financial resources, as the Turn-Key Fundraising Program is entirely self-funded, enabling companies to invest only in results. Smart Circle Fundraising produces all sales collateral materials to post in retailers’ locations to further illustrate the brand’s support of key community fundraising efforts. Collateral materials include, but are not limited to:

·    Counter cards

·    Posters

·    Receipt holder inserts

·    Product box toppers

·    Envelope stuffers

·    Email templates

“Fundraising can be a resource albatross for brands and retailers,” said Smart Circle Fundraising vice president, Joseph Heilner, who knows the magnitude firsthand from his former role in national marketing with Pizza Hut, Inc. “Smart Circle’s Turn-Key Fundraising Program is a retailer’s dream. It enables everyone from retailers and restaurants to sports teams to car care companies to entertainment venues the opportunity to outsource the considerable effort associated with fundraising to the experts.”

Smart Circle’s Turn-Key Fundraising Program drives sales and allows buyers to demonstrate their support of the brand by purchasing the Smart Circle Card. Unique to Smart Circle Fundraising’s Turn-Key Program, corporate brands now have the opportunity to give back to the community by offering exceptional values and discounts, alleviating the burden typically placed on the buyer to purchase overpriced fundraising novelties. As a result, the fundraising organizations are able to earn greater profits and sell strong offers on products and services that consumers already buy.

“We make it easy for clients to show support for their communities and prosper from positive brand associations,” said Heilner. “With Smart Circle’s Turn-Key Fundraising Program, companies, fundraisers and consumers mutually benefit from our successful fundraising network.”

About Smart Circle Fundraising

A subsidiary of Smart Circle International, Smart Circle Fundraising gives a broad range of organizations access to industry-leading direct advertising tools and services to help them meet their fundraising goals. Offering market-specific fundraising solutions across the United States, Smart Circle Fundraising provides one-of-a-kind programs that make profit generation easier and faster by offering brands and services that customers trust. More information about Smart Circle Fundraising is available at or by calling 1-800-775-1975. The Smart Circle, Smart Circle International, and Smart Circle Fundraising are trademarks of Smart Circle International, Inc. These trademarks should not be confused with Smart Circle, a United Kingdom company, Smart Circle (Germany), or Smart Circles, a Centrex product.

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Amanda Borichevsky
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