Tungsten Branding Names Major Jewelry Retailer

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Naming and branding firm Tungsten Brand Marketing names SeaofDiamonds.com, a full service online diamond and gemstone company.

When a husband and wife team with over 25 years of retail jewelry experience decided to build an online empire , they lacked one major "jewel" in their business plan crown... a name. For help, they turned to the naming and branding experts at Tungsten Brand Marketing near Asheville, North Carolina.

With competition fierce and over 20 million domain names already taken, the creatives at Tungsten found the name Sea Of Diamonds. "What we liked about the name is that it embodies a sense of abundance and the eternal," states Tungsten President and Founder Phillip Davis. "It has that sense of limitless supply and selection was one of the main attributes the client wanted to convey in the name."

Co-owner Fred Hamili was equally pleased. "Everyone we talk to loves the name and logo so far. One major jewelry company made the comment last week that the name is among the top names she has seen for an on line company!"

Tungsten brand marketing is one of the nation's leading naming firms, working with nationally and internationally with start ups, franchisors and Fortune 500 companies. "Our goal is to create intuitive names that tell a story or convey a desired feeling," Davis continues. "Invented names are great for trademark purposes, but you just can't dance to them." Some of Tungsten's other clients have included PODS, TeamLogicIT, Gekgo Scooters, and Joe Rico's Coffee and Tea.

"We're also naming a lot of consultants and tech companies at this time" Davis said. "The industries come in waves. A few months back it was real estate and healthcare."

For SeaOfDiamonds.com, their only hope is to be awash in new business this holiday season. As far as a holiday wish, Hamili's comments to Davis were "let's hope this makes you more famous." To Davis, that's just the name of the game.

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Phillip Davis