MarketingSherpa Publishes Buyer's Guide to Independent Email Delivery Audit Firms: How to Measure If Your Email Marketing Is Being Filtered

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Up to 40% of email marketing campaigns and email newsletters sent by permission emailers to opt-in lists is being stopped by filters. Now MarketingSherpa has released a new Buyer's Guide profiling the top nine independent email delivery audit services marketers can hire to measure which email isn't delivered, and determine how to fix problems.

MarketingSherpa, a publisher of research and Case Studies for marketing professionals, announces its new 'Buyer's Guide to Independent Email Delivery Services.' Roughly 20% of at-home email and 40% of at-work email is filtered by anti-spam systems that mistakenly stop "good" email too. MarketingSherpa's Buyer's Guide profiles the audit services which track email marketing campaigns and email newsletters sent to opt-in permission-based lists to determine precisely how much email is being filtered and why. More information at:

The Buyer's Guide features service profiles, pricing, and actual sample reports from nine top service providers, including:




IADB Email Senders Accreditation Program

Lyris EmailAdvisor

Pivotal Veracity



These independent firms can audit email delivery rates of major ESPs (email service providers) such as ExactTarget, Silverpop, and Doubleclick to verify delivery claims. The profiled vendors can also spotlight hidden problems in marketers' current email campaign design (in code, email subject lines, mailer reputation, and email message content) that are correctable so more of a mailer's messages will reach end recipients from now on.

Review copies of the Buyer's Guide are available to credentialed press writing for related publications and sites. Contact Customer Service at (877) 895-1717 for more information.

About MarketingSherpa, Inc.

MarketingSherpa is a research firm publishing a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning site

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Anne Holland
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