Coastal Vacations' Largest Worldwide Product Marketer Reports Torrid 2005 Growth

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The torrid growth at Coastal Vacations' largest product marketer continues as 2005 draws to a close. Keeping pace with the demand for their services has not been easy for the original Coastal Vacations call center.

When Paul Langley chose Coastal Vacations travel products for marketing at his Mesa Arizona call center earlier this year he felt he had a great idea, and that his business would grow. As Coastal Director Dean Marino recalled "I talked with Paul one night and a light bulb went on. I knew this would explode, and I sent him my money the very next morning to join. No one could imagine booking this much business so fast, but we built it and they did come."

Like Marino, many early members shared Paul's vision. They expected the growth, but it was the pace of the growth that amazed them.

At the March 2005 Coastal biannual conference no one knew who Paul was. They had never heard of the original Coastal Call Center, Clear Business Solutions, or the Coastal Vacations Sales Center. Those attending that conference were focused on traditional sales techniques whereby members chased leads, got some to sign up, and then taught their new members to chase leads too. This was the way people had worked the business for over 10 years.

Membership in the original Coastal Call Center more than doubled in April. The torrid pace surprisingly continued throughout the summer. That is traditionally a slow time for home based business growth as children are home from school and families take vacations.

In August, the Coastal Vacations Sales Center, released a fast paced flash movie, and launched a new website at They also started hosting the live Discovery Q&A calls. They outgrew their original location, and moved to a larger, expandable office in Tempe Arizona. Member training was instituted to help the membership market more effectively.

Paul's business model was all the buzz as Coastal members gathered from around the globe. By the September meeting at Disney's Contemporary Resort at Walt Disney World, the Coastal Vacations Sales Center Paul started had become the largest worldwide marketer of Coastal Vacations travel products.

The company's success is simple. They found that 95 percent of all new home-based business owners fail to make a profit, and they set out to solve that problem. In a traditional Coastal home-based business, the business owner must find and call prospects. They then lead the prospects to live conference calls and websites that help them present the business. They must finally close the sales, collect the money and ship the product.

Previous systems provided wonderful tools that continue to be used today. Prospects could gain information through fax on demand documents, websites, and live conference calls. Then a flash movie was introduced to further help members present the business and products. The problem was that success was still dependent on an associate's ability to follow up, close the sale, and collect the money.

The business failure of most new members is a real problem for all home based businesses, not just Coastal. However, It was the unique quality of their product and the mass appeal of travel that has given Coastal the opportunity and ability to do something about it . The system developed gives part timers, and non-salespeople the same ability to earn great money from home that had eluded them in the past.

Most of these business owners fail because they are unable or unwilling to become salespeople, do the follow up and close sales. So why do so many people enter a sales business without possessing the required skills? The problem is most home based businesses tout themselves by saying there is no selling involved. Look at the business opportunities section of your local newspaper. The words "no selling" and "no personal selling" are peppered throughout the ads. The opportunities tell prospects that because they are calling leads who asked for the information, they are not selling.

This revolutionary sales system is changing those statistics in favor of the home based business owner this year. In the age of computers and the information super highway, the magic missing ingredient in the other "so called" systems is amazingly simple. The ingredient is humans. Not just any humans, but experienced professional salespeople who are highly motivated to make the sale.

The Coastal Vacations Sales Center levels the playing field by providing a call center with professional salespeople. The amiable sales staff has been hand picked because of their solid ability and experience. They are not members of Coastal. In fact, a non-compete contract is required of each employee. The sales staff takes the calls, presents the business and products, they then, follow up to close, collect the money, and ship the products. Coastal members utilizing their services get a check for nothing less than $1000 for each sale closed on their behalf. Those utilizing the system concentrate on marketing, and getting prospects to call an 800 number with a unique ID number.

At potential new members can view a short, fast paced flash movie, and enter the informative website. While navigating through the website they can learn more about the business, membership levels, and travel products. They can even listen to recorded testimonials from actual Sales Center members and are invited to join live interactive conference calls.

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Dean Marino
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