Online Personals Watch Announces Its First Industry White Paper

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Online Personals Watch blog and industry portal offers its first white paper to industry professionals: An Overview of Anonymous Phone Calling Service Providers.

Online Personals Watch ( is now providing white papers as an addition to its news, commentary, CEO interviews and top 15 online personals industry rankings (courtesy of Hitwise and Nielsen//Netratings). The white papers are intended as a suggestion of prominent and noteworthy new features to the industry.

Online Personals Watch today announced its first white paper. “An Introduction to Anonymous Phone Calling Services,” which provides a summary of past implementations, and offers a current overview of five service providers: Mobestar, Phone Matrix, PrivateTel, Vivox and VoiceStar.

Online personals services are considering new ways to assist in safe and private initial user connections. Anonymous Phone Calling services enable online dating sites to allow their members to connect by phone without disclosing their telephone numbers.

Online daters typically connect with each other via text-based communications i.e. email, chat and instant messaging. However, these modes of contact fall short of the tremendous depth of communication that a phone call offers. Most members communicate for some time online before eventually disclosing their telephone numbers and connecting by phone -- essentially disconnecting from the online personals site in the process.

“There's simply too much of a gap between online daters using instant messaging, chat and email to them showing up for their first in-person coffee date,” stated Mark Brooks, Editor of “Anonymous Phone Calling services allow online daters to make the leap to talking on the phone earlier with confidence in their privacy and safety. Site operators benefit from a new source of revenue and increased member loyalty.”

The white paper can be received by request via email. The next white paper will overview features of the top 10 online dating sites.

About Online Personals Watch:

Since June 2004 has been the news and information portal for the online personals industry. The service is run by Mark Brooks who previously worked with Friendster, FriendFinder and Online Personals Watch is allied with the Internet Dating Convention (, for which he handles media relations. ‘Online personals’ is defined as internet dating (, yahoo personals, eharmony,, social networking (Friendster, Myspace, Hi5, Facebook) and business networking services (LinkedIn, Ryze).


Mark Brooks


Media Relations, Internet Dating Convention,


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