New Fulfillment Plant Keeps Santa's Elves in the Cold

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When shoppers turn to the internet and the telephone for their holiday shopping, fulfillment becomes the name of the game. Chesapeake Bay Crabcakes and More has built a state of the art fulfillment house to get out the orders in time for Christmas.

Shoppers may think they have a stressful time buying all those holiday gifts. But the modern day Santa's elves who work an assembly line in a bone-chilling cold fulfillment house really get the prize.Chesapeake Bay Crabcakes and More announces its new state of the art fulfillment house to get out the orders in time for Christmas.

Fulfilling telephone and internet orders to Santa Claus for some perishable foods doesn't happen on the North Pole either. It actually takes place in a new plant just north of Baltimore, Maryland known as World Class Fulfillment.

Forget Santa's sleigh. Last Christmas it took 84 tractor trailers and one refrigeration engineer to make sure they got the orders shipped to guarantee Christmas delivery.

It takes more than eight tiny reindeer to get the work out too. It is the company's responsibility to see to it that all those orders are delivered in time for Christmas and the head elf estimates he will handle 250,000 orders between December 1 and the last day to order which falls this year on December 20, 2005.

Alex Busse,the newly hired head elf, is responsible for fulfilling perishable food orders from QVC and by phone and internet order for companies including Chesapeake Bay Crabcakes and More, Nathan’s Hotdogs, Stockmasters, and Sara Lee.

The company is the godchild of Chesapeake Bay Crabcakes and More, which got so good at delivering perishable food items, they built a new state-of-the-art plant and began offering fulfillment services to other perishable gourmet food companies.

Chesapeake Bay Crabcakes and More was a sleepy mom and pop business in Baltimore until 1995 when QVC found them, and now, –some 50 million crabcakes later -- they still rely on the strategy that made their business such a success. Honest, hard work, best quality ingredients, stringent production requirements so that every perishable product is made, shipped, and delivered in perfect condition.

“When the work began to jump out from under us, we knew we had to hire the best in the fulfillment business to get the job done. Alex Busse is that man.” says Steve Cohen, CEO of Chesapeake Bay Crabcakes and More and World Class Fulfillment.

Asked what it takes to get out this many orders, Busse said, “Working in the new state-of-the-art plant helps a lot. We plan meticulously. We need 125,000 pounds of dry ice, 250,000 styrofoam coolers, I manage 75 people a day and we work full tilt until the last hour of December 20, getting the orders out in time for Christmas delivery.”

For more information:

Call Linda Eckhardt for World Class Fulfillment, 973 762 4857

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Linda Eckhardt
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