Les and Sue Fox Launch "Logopogo" Shopping Website as an Amazon Affiliate.

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New York Times bestselling authors Les and Sue Fox say they have created the ultimate Amazon Affiliate website. Logopogo Shopping offers all 10,000,000 items found on Amazon in a unique, people friendly format.

Just in time for last minute Christmas Shopping, well known entrepreneurs Les and Sue Fox have launched an exciting new Amazon Affiliate named "Logopogo: The Great American Shopping Experience." Unlike the other 900,000 Amazon Affiliates, the Foxes have given Logopogo a dynamic personality and a completely different view of Amazon's vast product line. Featuring everything from kitchen appliances to TV's and cameras, videos and music CD's, sports items, jewelry, gold and silver, gifts, fashion, home decorating, art and tools, Logopogo is, according to The Foxes, "a new, fun way to explore the world of Amazon.com."

The following is an excerpt from an interview with Les Fox by Jim Ticchio of Direct Media News Service. Fox summarizes his business plan and goals for Logopogo, a clever, easy-to-remember name which incorporates almost all the letters of "Google" and contains the word "Go" twice. The complete interview can be seen at: http://www.Logopogo.com/pages/10/

An Interview with Les Fox

JT: Are you trying to change the image of Amazon?

LF: That's exactly what we're trying to do.    Remember, Jeff Bezos calls Amazon "Earth's Largest Selection," not just "Earth's Largest Bookstore." This November and December alone, Amazon sold over 100 million items. But we're different than Amazon. We invite shoppers to begin "The Great American Shopping Experience" at Logopogo.com.

JT: Didn't you sell something like 4,000,000 copies of "The Beanie Baby Handbook"?

LF:    We did. And it became the # 2 New York Times bestseller for six months back in 1998. In fact, Forbes Magazine published a full page story about us on April 6, 1998.

JT: Do you take credit for the billions of dollars worth of Beanie Babies that were sold in 1998?

LF: In my opinion, The Beanie Baby Handbook helped sell tens of millions of extra toys. Our book was sold to over a million kids in schools by Scholastic.

JT: And now you hope to help Amazon sell hundreds of millions of additional products?

LF: It's a pleasant thought.

JT:    How do you plan to promote Logopogo?

LF:    We're advertising on Google now. And we might put some billboards on highways.

JT: Can Logopogo have much of an effect on a business as large as Amazon's? After all, Amazon annual sales are approaching 10 billion dollars.

LF:    We'll soon find out! The Amazon Affiliates program is a brilliant concept, and a wonderful opportunity for the small entrepreneur.

JT: Good luck with Logopogo. I hope it's another big success for you.

LF: Thanks.

About Les and Sue Fox

Les and Sue Fox are transplanted New Yorkers. Born in the Bronx in 1947 and 1949, respectively, The Foxes have lived happily in Bergen County, New Jersey since 1975. The Foxes are self-made millionaires, starting out with nothing and building a variety of businesses over the years. In 1968, Les joined the Port Authority of New York as a file clerk at a salary of $5,200 a year. (Not bad for a high school graduate.) Sue worked as a teacher and business librarian, with a Masters Degree from Queens College. In his spare time, and financed by credit cards, Les started a mail-order business for coin collectors, promoting rare coins as an investment as "Fox Coin Portfolios." In 1973, Les and Sue were hired by Perera Fifth Avenue, one of the world's largest foreign exchange banks, located in Rockefeller Center, New York. Les became Perera's Numismatic Director, and Sue took a position as Manager of the new Silver Dollar Club, now celebrating its 30th anniversary. (visit http://www.SilverDollarClub.com .) While at Perera, Les taught Jim Blanchard, former director of the National Committee To Legalize Gold, how to operate a rare coin business. Today, Blanchard & Co. is a huge gold, silver and numismatic enterprise.

In 1977, the Foxes opened their own rare coin business as Carson City Associates, Inc., and published the first of six editions of their popular collector's book, "Silver Dollar Fortune-Telling". By the mid-1980's, Les and Sue had established themselves as major dealers in rare coins, art and antiques, and were also building custom homes in New Jersey and Florida, including Palm Beach. In 1988, they partnered with Stack's, the world's oldest and largest rare coin dealers and auctioneers, to sell their "Amazing Gold Rarities" coin collection, which had been assembled by the Foxes and 75 investors. The eagerly anticipated sale took place on October 5, 1988, in the Grand Ballroom of the Plaza Hotel. In 1996, after a 5-year hiatus to raise their daughter, Jamie, the Foxes self-published their first novel titled "Return To Sender / The Secret Son Of Elvis Presley." In 1997, they further expanded their publishing business when they wrote and released "The Beanie Baby Handbook", the surprise New York Times bestseller. In 2000, they published their most recent book, "The U.S. Rare Coin Handbook." Les and Sue currently own an art gallery in Wyckoff, New Jersey. They also operate many successful websites including: http://www.5DollarAuctions.com, http://www.RareVideos.com, http://www.MusicNow101.com and http://www.Logopogo.com.

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