Research Shows US Wholesalers are Winning the Internet Marketing Battle

Share Article the leading resource for wholesale company sourcing has shown that US wholesalers and suppliers are taking the lead in internet advertising and marketing.

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Compared to European, UK wholesalers and Asian wholesalers, the US industry has over 55 % more of their wholesalers advertising and using the internet for lead generation, compared to European countries and over 20 % of Asian wholesalers.

Further more, wholesalerhub has done research into the reasons for this difference and has found that the root of this reason goes down to the adoption of the internet and the role it plays. Dave Gorse of Wholesalerhub says, "With Europe split into smaller country based units, they have not needed to advertise as extensively to be able to corner the retailers and e-tailers. We also know that Asia have a huge export industry and so tend to supply the wholesalers, the middlemen in the chain, who then supply the companies selling to the consumer. Then you also have the language barriers, unlike a lot of the US".

Wholesalerhub doubts the two underdogs will catch up anytime soon, but expect the internet to play an increasing role over the next 10 years when sourcing stock for e-tailers. More and more smaller e-tailers are finding that ordering stock directly from the big manufacturers in Asia is not as hard as they first thought. Many are grouping with competitiors to minimize the risk and cost of large bulk purchases.

Wholesalerhub continues to supply merchants with quality wholesale company information for their battle researching the right product at the right price.


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Matt Gorse
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