Albuquerque, NM (PRWEB) December 28, 2005 –
To meet the growing need for qualified experts in the field of clay plaster installation, American Clay Earth Plaster is offering more Train the Trainer certification programs, as well as other general workshops for both professionals and do-it-yourself renovators (DIYers). In October, American Clay - which was named by both Architectural Record and BuilderNews as a best product of 2005 - held their first such program, trying to hold the 3-day class to 15 participants. But word spread and the resulting class grew to 38 professional plasterers from across 15 states, with a waiting list for the next program. The 2006 Train the Trainer classes, held at the company’s corporate offices in Albuquerque, NM, are:
- February 22-24, 2006
- September 27-29, 2006
American Clay Earth Plaster, the natural finish for interior walls and ceilings, is responding to the increased builder and consumer demand for natural plaster installation by ensuring that all its providers and distributors become certified experts in the field. By being proactive – which already has helped American Clay cross the great divide from the more limited ‘green’ market into a larger general-use market, growing 400% in the last 12 months – the company hopes trainees will help spread the word and provide confidence to home builders and buyers that clay plaster is the best option for their interiors.
The idea appears to be working, as the plasterers in October’s class came from many states: AZ, CA, CO, GA, IL, MD, MI, MT, NM, OR, PA, TX, WY, WA and WI. Across the three-day period, they learned to manipulate the clay in a variety of circumstances and with a wide range of creative ideas. The certification involves complete understanding of clay plaster textures, repairs, sealing, blending, corners, new product application techniques, substrate variables, mixing colors and recoating.
In November, American Clay introduced new application systems called “Dos Manos Classic” and “Dos Manos Pro System”, which augment the “Traditional System”. Both Dos Manos systems deliver a milestone in earth plaster application by eliminating the Primer step, greatly cutting labor costs. Additionally, Dos Manos Pro primarily targets major homebuilders, as preparation takes training and hardens faster than the traditional system. All three methods will be taught at the Train the Trainer program.
Additional workshops for different levels of knowledge are also available through American Clay or through some of their distributors. Please check http://www.americanclay.com for dates, locations, contact information and pricing. Two kinds of workshops are offered:
--a day-long workshop for professional and serious do-it-yourself plasterers;
--a half-day workshop for do-it-yourself plasterers.
American Clay also produced a 13-minute instructional video (VHS/DVD).
ABOUT AMERICAN CLAY ENTERPRISES
American Clay – The Original Earth Plaster – is an award-winning green formulation of clays and aggregates offering a durable, natural and elegant option for interior wall finishes in a variety of hues and textures. The original Loma and the even smoother Porcelina formulation – which provides a polished, more Venetian-like veneer - are easily applied over properly primed substrates. No off-gassing nor inherent waste on-site; is non-flammable; resists mold; absorbs sound; breathes with temperature and humidity; gives additional masonry mass in rooms and is easily repairable.
American Clay Enterprises, Inc., is based in Albuquerque, NM, and its product is patent pending. The company offers product and different level workshops at its New Mexico location. Product and workshops are also available through the growing number of retailers and distributors across the U.S. Their website, http://www.americanclay.com, offers information on locations, ordering, technical specifications, product application and additional resources and links.