Vanity Plate Book – Entry Deadline February 28, 2006

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The author of “What Does That Mean? The Personal Stories Behind Vanity License Plates” has announced the deadline for entries into the second edition of the book.

Dennis R. Cowhey, author of the popular book “What Does That Mean? The Personal Stories Behind Vanity License Plates” has announced February 28, 2006 as the deadline for entries into the second edition of the book.

Anyone who has an interesting story behind their Vanity Plate has a chance of being included in the new book. Simply go to and submit the story. It’s free. Not all plates that are submitted will be included, but according to the author, he will include as many as possible. The new book will be bigger and better than the original and it will include pictures of the “best” of the plates.

Cowhey, the self proclaimed “World’s greatest expert on Vanity Plate meanings” wrote the original book ten years ago. He reports that sales are still brisk and he regularly gets orders from and direct from consumers. The research for the original book was done by passing out postcards to people that he met on the street. Some postcards were placed on windshields of cars. Once, he almost got arrested in a mall parking lot while he was tucking a postcard under a windshield wiper. Now, he says, things are much easier because most of the new entries are coming from the website

During a recent interview, Dennis said, “some of the stories are quite funny, like BTHEBAL that refers to the Chevy Chase character in "Caddyshack", Ty Webb, was giving a golf lesson to a blindfolded student. He advised the student to "Be the Ball, or MEN LIE on a young woman’s license. It seems that at 17, she had already been misled by more than one cad.

But they range from the very serious like ETHICS, whose owner says that the plate speaks for itself. He states “Ethical conduct is more important than ever and I want people to ask me about it. I present Ethical Fitness Seminars and Moral Courage Seminars to a variety of organizations and groups.”; To the profane like BEYACH, which means B*TCH......but you drag it out like beeeeeeeeeyach, according to its owner.

The new book will have well over a thousand entries, but Cowhey declines to say how many. He said, “It all depends on how many get submitted and how good they are.”

There is also a growing commercial interest in Vanity Plates. There is a new website called where you can list your registered Vanity License Plate for sale at auction. You can buy or sell registered license plates from their owner. This practice is already prevalent in Europe and the Far East where they command huge

prices. A Vanity Plate in Hong Kong recently sold for $910,000.00.

Whether you are interested in Vanity Plates because of their commercial value or just curious about their meanings, they definitely add some variety and fun to life according to Cowhey.


Dennis R. Cowhey

Telephone:     630-523-5950

Fax:         630-893-4030

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