Adventure Entertainment Introduces "Marvel Places" Location-Based Entertainment Licensing Program

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The Adventure Entertainment Program Offers Licensees the Opportunity to Bring Spiderman and His Superheroe Friends to Shopping Centers, Resorts, Museums, Water Parks, and Other Out-of-Home Entertainment Facilities

Adventure Entertainment unveiled its "Marvel Places Licensing Program," featuring an array of products and services for a variety of out-of-home entertainment and recreation venues.

"This is truly an exciting program that allows licensees to benefit from Marvel's world-wide awareness and marketing prowess," said Amy Giggins, Adventure Entertainment's Director of Marketing, "with Spiderman now at an unprecedented level of popularity, and other Marvel characters also featured in top movie box office releases, the Marvel library provides a tremendous basis for all manner of placed-based licensing."

"The Marvel Places program includes licensed products for full or partial retrofit of existing facilities," said Don Bredberg, Adventure Entertainment's Managing Director, "as well as products and services for traveling exhibits, live shows, marketing services, soft activity programming, and a unique new "Marvel in Your Life" program for multi-unit retail and restaurant venue operators."

The Adventure Studios program, created under exclusive arrangement with Marvel Enterprises, Inc., included six months of intensive research and concept development, to allow "Marvel Places" products and services to offer the highest possible cost-benefit result to licensees. We have created a licensed kid's play area for shopping centers, a slide and soak area for water parks, a Halloween traveling attraction, a Marvel stunt show for various venues, a variety of licensed Coaster products for regional themed amusement parks, and a number of other unique concepts.

"We have an exciting presentation for interested licensees that we'll be bringing to the major industry conventions this year," said Amy Giggins, "we've also structured the program in a manner that allows licensees to realize immediate benefits from Marvel marketing services, as a facility waits for an exhibit or permanent venue to be fabricated or constructed."

Themed retail-entertainment firm Adventure Entertainment provides design, consulting, and multi-media services in support of client projects including retail-entertainment centers, museums and science centers, resorts and other hospitality venues, mixed-use developments, and a variety of other location-based entertainment venues. The company prides itself in bringing, "Great Places, Great Moments, and Great Memories" to out-of-home entertainment guests. Since its formation, Adventure Studios has worked with such clients as Paramount Pictures, Universal Studios, Marvel Entertainment, U.S. Capital LLC, King World Entertainment, Hillwood Development, SHKP Properties, Sumitomo Corporation, the Morongo Indians, The Rouse Company, Simon Properties Group, and Donahue Schriber, among others. Adventure Studios was founded by former Universal Studios executive Donald Bredberg in 1999. Adventure Studios LLC is in the process of acquisition by affiliate Stonecreek LLC, a deal slated to be completed by year-end.

With a library of over 5,000 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in three areas: entertainment (Marvel Studios) and licensing, comic book publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its publishing segment that continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property.

For more information about Marvel Places licensing, visit, or call Amy Giggins at Adventure Entertainment iMedia unit. For more information about themed entertainment firm Adventure Studios LLC or this media release visit Adventure Entertainment is a wholly-owned affiliate of StoneCreek Partners LLC (

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Amy Giggins
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