-- A Wholesaler's Secret Weapon

Share Article connects wholesalers with retailers, saving time, money and promoting business efficiency.

Becoming your own boss has always been a part of the “American Dream.” Entrepreneurs that run small start-ups or large corporations quickly realize that their road to success is paved with obstacles. Selling products is quickly overshadowed by bookkeeping, budgeting, employee management, customer satisfaction, and supplier interaction. All of the sudden, running a business becomes a bigger undertaking. Knowing that productive sales and marketing is the crux of a company’s success, has made the process of moving products easier.

“Wholesaling has always been one of the best ways to grow a business. By selling products to stores, companies can increase their profits radically. Stores buy in large quantities, sometimes by the truckload,” says Ethan Nelson, VP of Marketing for

“If wholesalers prefer to work with specialty retailers they can pick and choose who they want to work with,” Nelson points out.

The real challenge is breaking into the wholesale world, a task which many active business owners find daunting and almost impossible., a wholesale marketing company, eliminates the guesswork and the time demands by connecting wholesalers with their established network of stores. “We’ve tracked down the buyers and have done the legwork. We help wholesalers reach more stores than they’ll ever have time to make contact with on their own,” Nelson notes. With millions of stores who have millions of products to choose from, is the ideal matchmaker, connecting wholesalers with the stores most likely to buy from them.

Good exposure seems to be the crucial element to boosting sales. Companies have a bigger advantage when their products are noticed by key buyers as opposed to those whose products are sent untargeted. By reaching the people who make the final purchasing decisions for their stores, wholesalers dramatically increase their chances of getting their products into those stores.

Businesses that don’t have a lot of time, but want the advantage of the connections, have been turning to They not only provide companies with an opportunity to significantly enhance sales, but they give wholesalers more time on their hands to work toward that other “American Dream” -- early retirement.

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