Sales Training Book Teaches Marketing and Sales Professionals to Sell Without Discounts by Improving Customer Service and Satisfaction.

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Scottsdale author Wesley W. Zimmerman introduces new sales training book without using the shelves of major discount bookstores. Find out why Scottsdale author and national speaker, Wesley W. Zimmerman's acclaimed book “The Perception of a Difference, The Power in Buying, Selling and Customer Care” cannot be found on the shelves of Barnes and Noble, Bookstar, at Amazon or at other discount bookstores.

January 9, 2006 -- National speaker and sales productivity consultant, Wesley W. Zimmerman, introduces his new sales training book: “The Perception of a Difference, The Power in Buying, Selling and Customer Care”

Wes Zimmerman became a sales legend at Honeywell Information Systems as he grew Honeywell sales to record highs. He trained legions of sales people and developed the concepts included in “The Perception of a Difference” over more than 50 years in sales, sales management, and sales consulting.

About the author

“Today,” says Zimmerman, “everyone demands a discount." “My book explains why you should never sell your products and services at a discount and tells you how.” That is precisely the reason you cannot buy “The Perception of a Difference” at any discount bookstore or online at Amazon.

“The Perception of a Difference” is an easy to read guide to success in sales and business. The book has been described as "a conversation with the author." As you read, Wes is there with you, and you learn "The Four Eternal Laws of Sales Success."

“The Perception of a Difference” is 305 powerful pages of timeless sales material that is more than a sales book; it is an essential library item for sales management, marketing program management, customer care representatives and business consultants. It is a "must have" textbook for business owners and sales trainers.

"Buying, Marketing, Selling, and Customer Care are key blocks in business and personal success and are held in place by Trust and supported by Customers. You can't have any one without the others and they all depend on the power of the perception of a difference."

“This is what I talk about during my seminars,” says Wes, When asked about the seminars Wes quipped, “Well, they are fun, and I promise you no one has ever walked out or fallen asleep.”

If you want a motivated organization, loyal customers, greater profits and growth, both Wes’ book, “The Perception of a Difference,” and his presentations are a must.

About Wesley W. Zimmerman and “The Perception of a Difference”

Wesley W. Zimmerman practiced the perception of a difference throughout his career. He applied it in a rubber extrusions factory to build teamwork that restored the plant to profitability. He honed the perception of a difference as a salesman, eventually becoming a company legend at Honeywell Information Systems for his skill in winning sales campaigns. He formalized the perception of a difference as a sales trainer and management consultant.

For additional information or to schedule a sales training course, speaking engagement, book signing or seminar contact:

Dick Iannella and Kathleen Austin

Arizona High Tech Talent Partnership


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Kathleen Austin / Dick Iannella
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