NFS Connects Rustic Hotels with Online Booking

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"Rustic" used to mean remote and difficult to access. Now NFS technology ensures that a hotel can be delightfully remote in terms of distance.

“Rustic” used to mean remote and difficult to access. Now NFS technology ensures that a hotel can be delightfully remote in terms of distance – but very easy to access in terms of reservations. And the hotel owner doesn’t even have to pay commissions.

Take two beautiful country hotels: Chevin Country Park Hotel ( in Yorkgate, near Otley, West Yorkshire, part of the Best Western group, and its sister hotel, Ruthin Castle ( in Denbighshire, North Wales. At both hotels, getting away from it all is the key selling point.

Yet it could not be easier to reserve a rustic room as both hotels have installed from NFS Hospitality to provide online booking.

roomMaster – the affordable solution

roomMaster is an affordable and highly flexible hotel management system used by hundreds of hotels in the UK and worldwide. It provides hotels with a complete solution that includes front desk, reservations, group bookings, POS and sales ledger. And with, the Internet booking module, hotels benefit from zero commission booking. Customers simply visit the hotel’s website to check dates and rates, select rooms and then book directly online.

“We have significant conference business at both hotels so we needed a reliable system that can handle volume,” says Jeremy Leeds, Managing Director of the two hotels. “And with so many of our guests and corporate groups using the Internet, we wanted to offer them online booking.”

Both hotels accommodate up to 130 conference delegates and can add marquees to host up to 500 at large events, such a the annual summer balls held by the Make-a-Wish Foundation.

Reaping the rewards

From the time that was installed, the two hotels began to “reap the rewards,” as Jeremy says. “More people are booking directly instead of through agents and of course that means we save on commissions.”

Other benefits include fewer keystrokes and significant time saved for enhanced customer service, he notes. Also very important, staff get less stressed out trying to handle reservations. “We may be in a rural location but if you don’t have a good reservation system, you can be stressed out anywhere,” Jeremy says. “With such a robust and reliable system, we are much more ready to cope with our busiest season.”

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Peter Carter
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