Stone In The Surf Press Signs with Wholesale Distributor Altlas Books

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Stone In The Surf Press signs BookMasters, Inc./Atlas Books as their exclusive wholesale distributor for "Charlie’s Treasures".

Stone In The Surf Press signs BookMasters, Inc./Atlas Books as their exclusive wholesale distributor for "Charlie’s Treasures".

In the dog-eat-dog world of publishing success is based on more than an exceptional book. This was recognized from the start by Richard Neumann, founder of Stone In The Surf Press. “You have to learn the rules of the game.” Richard discovered that, he couldn’t get his books into Amazon, Barnes & Noble, or even the independents such as Cody’s and Copperfields without being distributed through a major distributor such as Ingrams or Baker & Taylor. Getting books into the system is a matter of volume and economics. Major chain bookstores don’t want to deal with thousands of small and often times armature publishers. They prefer to deal directly with large distributors such as Ingrams and B&T. And, they in turn don’t want to deal with self-published authors or publishers with less than 10 titles. Enter what can be called second tier or master distributors and marketing companies such as BookMasters/Atlas Books. They fill a much needed niche in the market by consolidating many smaller publishers under their umbrella. Now as part of a larger organization a self-published or newly formed publishing house may get their titles into the major bookstores throughout the world.        

Teaming with a distribution firm comes at a price. Major chains, such as Barnes & Noble expect a 50% discount off the list price. A consolidating distributor can take an additional 9-10% of the list price. Richard drew upon his years of expertise as a corporate CFO and devised several financial models to analyze the multitude of companies and options he had. Many of the wholesale distributors offer a retail service as well. For both economic and geographic reasons he chose to split the responsibilities. OnFulfillment in Newark, California handles all of their inventory management and retail sales, while Atlas Books handles the wholesale distribution. “I wanted each partner to focus on the portion of the business that they do best.” Says Richard. “I analyzed our distribution partners as carefully as I did our funding partner and our printer. Each one is critical to our success.”

Stone In The Surf Press successfully launched its first title "Charlie’s Treasures" in November 2005. "Charlie’s Treasures" is an inspirational story about a young boy who shares his most valuable treasures, a collection of marbles with a kindly old man. The story is written for adults, but takes the form of a children’s book. It focuses on what is truly important in life. Dian DeWolf, a renowned artist created the rich pastel illustrations that fill the pages. Dian lives in Northern California and is famous for her watercolors of children playing at the beach. The subject of her paintings is often her grandchildren, one of whom was her inspiration for Charlie. In September of 2003, Dian’s work on "Charlie’s Treasures" was prominently displayed at the historic Napa Valley Opera House, in Napa, California.

Funding for Stone In The Surf Press was made possible by Rising Bird Inc. is a financial consulting firm established for the purpose of helping new businesses, existing businesses, and real estate owners prepare for success. Ali Neesaneh, President Tel: 415-339-8713, Kim Chea, Vice President Direct Line: 951-246-4420.

Stone In The Surf Press is an independent publishing house dedicated to bringing unique books to print. Printing for Charlie’s Treasures is provided by Global Ink, Inc, Harrisonburg, Virginia,

Web development for Stone In The Surf Press is provided by Dave Maher Enterprises.

For Further Information, please contact:

Richard Neumann

Stone In The Surf Press

PO Box 1063

Kenwood, CA 95452



30 Amberwood Parkway

Ashland OH 44085

Ph: 800-BookLog

Fax: 419-281-6883

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