PRWeb now has the opportunity to deliver useful, relevant press releases to consumers based on the content of the feeds they subscribe to, and that’s a very powerful marketing tool for our customers.
Emeryville, CA (PRWEB) February 1, 2006
Pheedo, the RSS advertising and analytics experts, and PRWeb, the leading Internet-based newswire service, today unveiled a new content-based RSS ad format that displays current press release headlines and abstracts. Recent Pheedo research shows that RSS ads garner a click-through-rate (CTR) over seven times higher than that of traditional online ads, proving the effectiveness of RSS as an online marketing channel.
Pheedo and PRWeb are working together to deliver content in an innovative new advertising format, expanding reach and exposure for PRWeb customers. From the PRWeb database of current press releases, Pheedo pulls relevant content on a contextual basis and places it in the ad unit within the RSS feed. The content spans across all categories of Pheedo ad network publishers including entertainment, technology, mobile, small business topics and more. Clicking on the ad directs the user to the corresponding content on the PRWeb site.
Because RSS users can easily unsubscribe to RSS feeds with one click, online marketers must create strategic RSS ad campaigns that feature effective marketing tactics while keeping the user as a loyal subscriber. The content-based ad unit from Pheedo and PRWeb delivers relevant and interesting news to the user while effectively driving traffic to the PRWeb site, and creating value for PRWeb customers.
“Users subscribe to RSS feeds for pure content, and this extends to RSS advertising as well. Online consumers are interested in stories that offer more than a flashy banner ad,” says Bill Flitter, co-founder and VP of Marketing of Pheedo. “Content-based advertising will become the standard in RSS marketing, and Pheedo, working with PRWeb, has established itself as a pioneer with the introduction of a new content-based RSS ad unit.”
The new ad unit demands an increase in content, giving advertisers the opportunity to communicate with consumers to a further extent than with traditional online ads and to develop a deeper relationship with the audience. With Pheedo, advertisers can easily integrate this innovative strategy into RSS advertising campaigns and ultimately obtain higher CTR and drive more traffic to their websites.
“Pheedo’s new RSS publishing format gives PRWeb customers a new, powerful channel in which to display press releases, and so far the results have been great,” explained David McInnis, PRWeb’s founder and CEO. “PRWeb now has the opportunity to deliver useful, relevant press releases to consumers based on the content of the feeds they subscribe to, and that’s a very powerful marketing tool for our customers.”
PRWeb (the Online Visibility Company) is recognized as the Internet’s leading online news and press release distribution service worldwide. PRWeb is the news distribution industry leader in search engine visibility and RSS deployment serving over 8.6 million customized RSS feeds to PRWeb users. PRWeb also recently announced the Internet’s first free PhotoWire at http://www.prwebphotowire.com/. For more information, visit PRWeb’s site at http://www.prweb.com.
Pheedo simplifies the process of creating, producing, distributing and tracking advertising on weblogs and content feeds while providing its customers with extensive data and analysis of content feed usage and consumer behavior. Pheedo helps advertisers produce successful RSS marketing campaigns and arms publishers with the tools and knowledge required to understand and monetize their RSS content. For more information, visit http://www.pheedo.com.
Brett Weiner or Jeremy Frank
Photowire Images: David McInnis, Online Visibility Expert
# # #