BNTouch, Inc Launches

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BNTouch launches a portal where borrowers can get advice from participating loan originators.

BNTouch, Inc is proud to announce the launch of, an online portal that connects borrowers directly with mortgage originators in a novel way. Unlike other lead providers servicing the origination industry, acts as a matchmaker by allowing potential borrowers to interact with originators before committing to the loan process.

The concept for was born after BNTouch conducted a survey of mortgage originators in which over 90% of the respondents rated their website as being either mildly effective or not effective at all. “We realized that there is currently a gap on the web between potential borrowers and loan originators,” commented Dan Itkis, the CEO of BNTouch. “The online lead providers are steering potential borrowers away from individual originator websites. This forces the originators to purchase leads and makes the loan shopping process less personal for the borrower.”

“ will narrow this gap by providing a neutral forum for borrowers to ask candid questions without having to disclose their personal information.” When asked how will compete with existing online services, Itkis responded: “With a rising rate environment, we are seeing a new market segment of borrowers who are seeing their monthly ARM payments increasing and these people are going to be looking for more than a good rate the second time around, they are going to need sound mortgage advice from a trusted advisor. will provide a channel for these borrowers by allowing them to evaluate their originator before making contact with them.”

As a CRM for the mortgage origination industry, BNTouch has established itself as an industry leader by providing a comprehensive CRM and marketing solution. is the latest in a series of features designed to improve efficiencies and the productivity of each originator as well as providing lead management and workflow solutions to offices.


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Mark Vukadinovich