QualityHealth Names Paul Cimino CTO

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Veteran company builder to head technology development.

QualityHealth, a health-focused information services company, announced today that Paul Cimino will join the company as Chief Technology Officer, effective immediately. Cimino, who brings two decades of new media experience to his role, will oversee technology strategy.

QualityHealth is one of the nation's leading providers of health and wellness information to consumers. The company operates two popular websites, QualityHealth.com and Nubella.com. Business-to-business services include targeted lead generation; specialized consumer acquisition; patient education and 100% permission-based interactive marketing which enables consumers to share their opinions on health-related matters important to them.

As CTO, Cimino assumes responsibility for integrating emerging technologies into QualityHealth’s web properties and delivering new ways for its corporate clients to interact with its community of 10 million health-conscious consumers.

“Paul’s many accomplishments in new media will be a great asset to the continued development of QualityHealth’s technology initiatives,” said Helene Monat, Chief Executive Officer. “I look forward to working with such a seasoned industry leader.”

Cimino comes to QualityHealth from the broadband media technology company CAC Media, where he was Chief Operating Officer. He oversaw their business and product development.

In addition, Cimino is a well-known new media pioneer who has led companies in digital marketing, e-commerce and interactive television. In 1995, he co-founded and was CEO of Snickelways Interactive, a leading e-commerce solutions provider. There Cimino created the first viable extranet and counseled a marquee roster of companies on e-business initiatives, including: American Express, Viacom, Hewlett-Packard, AT&T, Microsoft, Fruit of the Loom, Vitamin Shoppe, iVillage and Chase.

“I am excited to join QualityHealth at such an important time,” said Cimino. “The company’s plans to infuse its informational content with additional technology-enabled tools will really enhance both the consumer and client experience with our online properties.”

For more information contact:

Peter Burch, (732) 452-9797 x11, pburch-at-qualityhealth.com

About QualityHealth

QualityHealth is one of the nation's leading providers of health & wellness information to consumers. B-to-B services include targeted lead generation, specialized consumer acquisition, patient education and permission-based interactive marketing.

QualityHealth operates QualityHealth.com, a nationally ranked consumer site with 10 million members who visit for health management tools, support groups, courses and news stories. The site also features product offers from leading pharmaceutical and consumer products companies.

QualityHealth is a division of the information company Marketing Technology Solutions Inc. (MTS).

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Peter Burch
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