Get the Hint: It's Hip to Drink Water With an Essence

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HINT Introduces Three Tantalizing Additions at the NASFT Fancy Food Show: Pure Waters with the Essence of Pear, Peppermint & Tropical Punch

Hip meets healthy in the latest celebrity trend: HINT essence waters – pure water lightly infused with all natural flavors. Zero Calories. Zero Sweeteners. A clean, refreshing taste in an exquisite bottle.

From “The OC,” to “CSI,” the Golden Globes pre-show events to the gift bags of Oscar Nominees, the upscale bottles of HINT are sweeping the nation, making it pleasurable and fashionable to drink water, not sugar.

This weekend, pear, peppermint and tropical punch join anchor flavors cucumber, lime and apple. With HINT’s incredibly refreshing, great tasting water and eye-catching packaging, it’s easy to drink enough water without even thinking about it.

“Doctors and dieticians agree that water is the best thing we can drink, but how much plain water can you drink before craving more zing?” asks HINT’S CEO Kara Goldin. “I created HINT simply because I love water with a slice of lime or cucumber and wanted a convenient way to have that experience on the go.” At last, it’s water made sexy, fun, and exciting.

Former AOL exec Goldin launched HINT in April 2005, just one month before the birth of her fourth child. HINT is available in fine grocers such as Whole Foods (West Coast), Gourmet Garage, Woodlands Market, Real Foods and Glen Ellen Market, and is now distributed through Nature’s Best and Kehe Food Distributors to ensure that Americans from Hollywood to Philly can enjoy the delicious flavors of HINT. Visit to read more.


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Kara Goldin
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