Sales Cold Callers Increasingly Fake Caller ID

Share Article

In the face of increasing sales resistance, sales organizations are employing the use of phony caller ID to trick unsuspecting consumers into answering the phone.

When Frank Rumbauskas recently did an internet search on "cold calling" to find out where his anti-cold calling website ranks, he was shocked to see websites advertising fake caller ID services to salespeople.

"People have had it with cold calls," says Rumbauskas. "One would hope that the cold callers would come to their senses and make the switch to more respectable sales techniques, but instead many are choosing to delve even deeper into unethical tactics intended to trick consumers." He mentions that he himself has received numerous calls from area codes that don’t exist.

The companies offering fake caller ID services use voice-over-IP technology to allow callers to display any telephone number they like. The companies claim that the service is intended strictly for law enforcement, collections, and related industries. Rumbauskas, however, points out that what he saw online contradicts this.

"I saw paid ads configured to display only when someone searches for 'cold calling.' Therefore, it is obvious that these companies are marketing to salespeople," says Rumbauskas.

Rumbauskas explains that the use of these techniques tarnishes the image of the sales profession, which he says is unfortunate because the majority of salespeople are good, honest people. His sales training business is expanding rapidly because salespeople are taught nothing other than cold calling and need alternatives because it doesn't work anymore. He points out a study by the Kenan-Flagler Business School at the University of North Carolina which concluded that over 80% of executives refuse all cold calls, as well as the do-not-call law in the United States and similar laws around the world as further proof that cold calling is dead.

For additional information, please visit

About Frank Rumbauskas: Frank Rumbauskas is the author of the self-published sensation Cold Calling Is A Waste Of Time: Sales Success In The Information Age. He has trained over ten thousand salespeople and numerous organizations on how to sell more without cold calling.


Frank Rumbauskas, Managing Member

FJR Advisors, LLC



Share article on social media or email:

View article via:

Pdf Print

Contact Author

Frank Rumbauskas
Visit website