John Bell - Interactive Media Pioneer - Joins Housekeeping Channel Board

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Head of Ogilvy PR's 50-person Creative Studio to advise The Housekeeping Channel

The Housekeeping Channel® announced today the addition to its Advisory Board of John Bell, Senior Vice President and Creative Director for Ogilvy Public Relations.

Bell has more than 20 years in advertising, interactive and broadcast experience and has been a pioneer in using interactive channels to build user experiences that drive business.

“John Bell is devoted to creating genuine connections between people, and his passion and vision will add to the quality of advice and resources available from The Housekeeping Channel,” said Allen Rathey, president of The Housekeeping Channel. “His experience in all aspects of interactive media will add creativity and a unique perspective to our Technical Advisory Board.”

The Housekeeping Channel – – is one of the Web’s most comprehensive sources of information and help for households that strive to achieve a cleaner, more organized and healthier indoor environment. Experts featured on the site have earned a reputation for no-nonsense advice and practical wisdom in housekeeping and cleaning.

Bell heads Ogilvy’s 50-person Creative Studio from offices in Washington DC. Creative Studio/Interactive generates online experiences and campaigns that enhance the power of offline activities and extend messages through the digital medium. He developed 360 Degree Digital Influence to connect Ogilvy’s brand-building PR expertise with insider knowledge of new digital trends. He has created integrated marketing and branding programs for clients including Johnson & Johnson, Carpet & Rug Institute and the National Institutes of Health.

Creative Studio, under Bell’s direction, has strengthened some of the world's most familiar and successful brands, including Xerox, Sun Microsystems, DHL, and the Centers for Disease Control and Prevention (CDC).

As the Creative Director at, he designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, and Travel Channel, not to mention a host of digital TV network sites and global sites.

Prior to, John launched and grew Media Circus Interactive Advertising as EVP/Creative Director. He created the first Interactive advertisement for American Express and one of the first forms of interactive advertising for Sony with the Sony Road Trip on Launch CD-ROM digital magazine.

In the early 90’s, Bell ran the digital studios within Downtown Digital – a partnership between Viacom and AT&T where they explored and developed the first interactive television programming.

John’s career began as a television producer in New York City with such innovative design companies as Charlex, R/Greenberg Associates and M&Co.

John graduated from the University of Pennsylvania with a Bachelor of Arts in European history and a minor in communications; he also attended the Annenberg School of Communications. He lives in Washington DC with his wife and two children.

The Housekeeping Channel®
The Housekeeping Channel is a focused media and consumer resource in the cleaning, motivation, home organization and indoor environment categories often consulted by the press as a source of factual information for articles in women’s, family, consumer and general interest publications. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.


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