Dealer Impact Systems Releases i-Deal Digital Marketing System at NADA 2006; Dealers Enjoy Substantial Internet Sales Increases

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Dealer Impact Systems, a premier supplier of integrated digital marketing solutions to automotive dealerships nationwide, today announced the release of its i-Deal Digital Marketing System at NADA 2006 in Orlando Florida, February 11-14 at booth 4152.

Dealer Impact Systems, a premier supplier of integrated digital marketing solutions to automotive dealerships nationwide, today announced the release of its i-Deal Digital Marketing System at NADA 2006 in Orlando Florida, February 11-14 at booth 4152. Results to date include an increase in Internet car sales from 6% to 55% of total store sales. This fully comprehensive and integrated suite of digital marketing solutions includes patented streaming video technology, an automated e-mail engine, an exclusive push technology to drive web traffic and a Lead Capture Suite; all designed to help auto dealers attract, close and retain more customers. For more information visit:

“The i-Deal Marketing System is the most comprehensive digital marketing package on the market; a truly holistic solution. There is so much more to digital marketing than just a website. Everything that relates to digital marketing is packaged together into one fully integrated solution that works seamlessly; from website building to marketing strategy development and onsite dealership training to traffic building, lead acquisition and contact management. With our exclusive push technology, dealers no longer sit back and wait for traffic but are able to proactively drive business into their dealerships,” commented Brain Cox, Dealer Impact Systems CEO.

With the i-Deal Digital Marketing System, dealerships are capturing leads and reacting to customer requests digitally, using streaming video and automated e-mail systems to proactively communicate with customers, integrating their digital and mass media messages and measuring results more accurately.

Extreme Jeep in Mchenry, Illinois, has seen its internet car sales increase from 6% to 55% of total store sales since it implemented a pilot version of the i-Deal Marketing System in its dealership, a little over a year ago.

Being off the beaten path, the dealership had a challenge driving traffic into the showroom and sales were suffering as a result. At the time the dealership began the program in December ’04, Internet sales were just 6% of total store sales and grew to 55% of total store sales by December ’05.


“At the close of ’04 I was facing a tough year and knew that I had to get involved with digital marketing. However, the technology was overwhelming to me and I didn’t know how. Dealer Impact Systems showed me the way; they trained my managers how to manage my sales people and trained my sales people how to manage our customers, making it easy and painless. The system is simple to understand and use; it automates everything. Despite a down market in 2005, I was able to maintain revenue by increasing my percentage of Internet sales and am set to see substantial sales increases in 2006,” commented Carl Myers, Extreme Jeep owner.

The i-Deal Marketing System includes:

  • Patented streaming video technology that will entice customers in for a test drive.
  • RPM Mail. A propriety email system that automates proactive customer communications and can be used at every point of the sales cycle; Pre-sale to entice prospects with a special offer. To follow up after a test drive. To say “thank you” for a sale. To schedule regular maintenance and to send lease renewal notices.
  • Traffic Director. A tool that helps the dealership climb to the top of the search engine rankings and dominate the competition. Dealer Impact Systems helps integrate traditional and digital marketing efforts to drive more traffic with its exclusive push technology.
  • Lead Capture Suite. A tool designed to let dealers know who their hottest prospects are. Tools such as “Build a Car, Make an Offer” allow customers to build their dream car online and make a competitive offer. The Incentive Delivery System gives away free prizes in exchange for a prospect’s information. The system also includes tools to allow prospects to connect directly to a sales person at the click of a button.

“The i-Deal Marketing System is very unique in that we not only provide the dealership with the necessary tools, we train the staff on how to use them. Our interactive training is held on site to get the system up and running. We then monitor the department and measure the results in order to produce reports that we use to communicate with the dealer on a monthly basis. We stay with the dealer throughout the lifetime of our relationship. The bottom line is that they know what’s going on and what they need to do to improve. It’s nice to be part of something that nobody else offers,” commented Brian Allen, Kick Start Training Director for Dealer Impact Systems.

About Dealer Impact Systems:

Dealer Impact Systems is the industry leader at turning emerging technologies into powerful strategies that help dealers sell more cars.

With its suite of digital marketing solutions, Dealer Impact’s sole focus is helping automotive dealerships attract, close and retain more customers. It serves as a holistic systems provider to create new profit centers for car dealers and enhance others.

CEO Brian Cox started the company in 1998, conducting general Web site development for clients in various industries. He tapped more thoroughly into the automotive industry, creating rich-featured websites aimed at attracting the growing number of car buyers who head to the Internet before visiting the dealership. The automotive industry remains the company’s sole focus.

The emergence of new technologies over the past decade has forever changed the way dealerships attract, close and retain customers. However, the technology changes so quickly it is a challenge for dealers to keep up.

Dealer Impact’s i-Deal Marketing System takes advantage of the latest technology to automate and integrate lead generation, retention and other marketing efforts for automotive dealerships all across the country. This proactive approach compliments the dealerships’ sales process, driving customer action and, ultimately, helping it sell more cars.

Dealer Impact¨ Systems is based in Urbandale, Iowa, with staff located throughout the United States. For more information, call Karen Stadie at 515-334-9638, or visit


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Sara Callahan