A Common Misconception about Producer Groups: They Take a Cut of Rep’s Payouts but Offer Little in Return

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Strength in Numbers by Jon Henschen takes an in-depth look at how producer groups can extend the reach and profitability of a rep’s practice.

In the January 6, 2006 issue of Investment Advisor, Jon Henschen, CFS, Henschen & Associates, St. Croix, MN, relies on his experience as both a rep and an industry recruiter to shed light on the features and benefits of partnering with the different types of producer groups.

According to Henschen, “A common misconception about producer groups is that they are merely intermediaries taking a cut of a rep’s payouts, but offering little if anything in return. I’ve learned from years of first-hand experience that there is usually much more to producer groups than that.”

Henschen divides producer groups into three distinct categories to illustrate the different values provided by each. “As with most choices in building a practice, selecting among producer groups depends on what you’re looking for. The appeal of different levels typically varies by where advisors are in their business development,” Henschen explains.

“Producer groups can hold considerable appeal – especially if it means getting better payouts, more networking opportunities, marketing assistance, training and other kinds of professional support.”

Henschen & Associates - Placing Advisors With Independent Broker/Dealers

PO Box 56

Marine on St. Croix, MN 55047


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