Melbourn Science Park, UK; Barcelona, Spain (PRWEB) February 14, 2006
The Technology Partnership (TTP), Europe’s leading independent technology development and licensing company, has announced that it has agreed with BT Movio to license its DAB-IP open standards based mobile television implementation to handset manufacturers worldwide. This follows the successful pilot mobile TV service trials by BT Movio last November, in which handsets based on TTP’s DAB-IP technology were used by 1,000 trial users within the M25 London region of the UK to receive mobile television broadcasts over the DAB spectrum.
The software from TTP includes both DAB IP based digital TV and DAB radio reception and supports the main open broadcast standards for delivering TV to mobile devices – using IP multicast. It is completely independent of receiver hardware – making it suitable for all major markets around the world where spectrum is available – and is ideal for feature phones, smartphones, PDAs and media players. The key aspects of the technology that emerged from the trials are that the software supports Microsoft’s digital rights management, audio and video codecs for mobile TV reception, ETSI standard XML based 7 day electronic programme guide (EPG) and full interactivity in a way that enables operators to stimulate additional revenue.
Martin Orrell, general manager of Digital Broadcast mobile TV at TTP commented, “We are very pleased that we have agreed with BT Movio to license the DAB IP software and hardware to handset manufacturers. We believe this will be an important catalyst for mobile TV growth – the market has access to a successfully tested technology from a four-month trial; in addition, the technology is low cost and can be quickly scaled to millions of users, whatever broadcast standard is being used. The combination of the software and hardware capabilities, versatility and cost combined with the experience of BT Movio’s trials means that 2006 could be heralded as the year that new services take off and revenue opportunities could be realised by operators in the mobile TV market.”
Emma Lloyd, managing director of BT Movio said: “The ability to license DAB-IP is significant for manufacturers as it allows them to get mobile TV-enabled handsets into production very quickly; this is essential for mobile network operators rapidly growing the user base for mobile TV services on their networks – handset availability is key to this.”
Two of the most significant and unique features of DAB-IP are the availability of a full, real-time rolling 7-day electronic programme guide (EPG) which stores data permanently on the handheld device and automatically updates over the air; and full end-to-end digital rights management using Microsoft Windows Media DRM10, so that it can meet the needs of both free-to-air as well as pay business propositions.
The local EPG storage feature overcomes the slow update speed currently faced by some mobile TV services, while the DRM capability adds a highly flexible software user interface that can support operator, service provider and content provider branding and revenue models.
The interactive capability of DAB-IP allows mobile TV subscribers to take advantage of personalised interactive content over GPRS/3G; they can continue to listen to the audio of their favourite programme while browsing the additional content. This feature can be used by operators and content providers to stimulate interactivity and improve revenue over and above the regular subscription or pay per view revenues.
TTP is Europe’s leading independent product and technology development and licensing company. TTP’s primary objective is to create new business based on advances in technology. TTP specialises in communications, medical products, digital printing, microdevices, optics, vision, consumer and industrial products. The company, established in 1987, is headquartered in Melbourn (near Cambridge, UK) and employs 300 scientists and engineers. For more information visit http://www.ttp.com.
About BT Movio
BT Movio is a wholesale broadcast entertainment service, delivering TV and entertainment services to mobile devices via the DAB digital radio network. BT Movio was formed by an agreement between BT and GWR, the commercial radio company, now part of GCap Media following the merger of GWR and Capital Radio. It will provide its service via Digital One – the UK’s only national commercial DAB digital radio network. The creation of BT Movio allows BT to gain early entry into the growing convergent mobile and broadcast media market. It combines GCap Media’s leading broadcast assets and experience with BT’s rich heritage in the provision of data and application services. The service is targeted at mobile operators and content providers serving the UK market.
The Technology Partnership
Melbourn Science Park
Melbourn, Near Royston
Herts SG8 6EE
t: +44 (0) 1763 262626
f: +44 (0) 1763 261582
# # #