Mortgage Leads and Unlimited Mortgage Lead Services

Share Article has reached its 8th year in the mortgage lead industry. Just adding its 15000 member in January 2006 is described as a “Top Mortgage Marketing Power,” by Dave Christopher with

Mortgage Leads are even more important now with mortgage rates creeping back up to normal levels. This causes application rates, walk in business, and real estate agent referrals to decrease dramatically. Applications from January 14th, 2006 to February 14th, 2006 have decreased over 32%. This is a big number and really slows up the pipeline for most mortgage brokers and loan officers.

Mortgage Websites report that traffic along with applications has decreased in the first part of 2006. Jayson Williams, Director of Operations with says, “Mortgage leads on our system are holding steady and our volume has not decreased. This is due to a new marketing campaign has launched to target borrowers looking to consolidate debt. There is always a family or individual out there with this issue and it attracts applications when the refinance market and purchase market slow down.”

The purchase season is right around the corner with tax return checks coming in and the spring time around the corner. takes pride in its purchase mortgage leads. Jayson says, “Our purchase mortgage leads actually get a better closing ratio. These leads take longer to develop but the extreme shopping around we see with refinance leads is not an issue. Refinance mortgage leads are great but the rate at which online shoppers are shopping rates can really water down a mortgage lead.”

Mortgage leads seem to be holding there place in today’s marketing plan. has been praised in national news about its VIP Program providing unlimited mortgage leads for 1 full year for only around $9000.00. That is as little as $800.00 a month and they guarantee an enormous savings.

Gerald Ottley, Branch Manager with Primary Residential Mortgage says, “ has a great product in the VIP program. I have used the unlimited mortgage lead service for 2 years now and each year I have earned a ROI over 500%, so it works for m.”

This seems to be the same trend with most mortgage brokers in the program. The renewal ratio with the VIP Program is 87%. That is a sign of success. reports say that most brokers that sign up and lend in more than three states have great success and renew this product.

Check them out and thanks to our sources below:

Jayson Williams:
Dave Christopher:
Gerald Ottley: PRMI


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Chris Douglas
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