SFIMA Announces Winners of the Modem Media SoFIE Awards for Best Online Integrated Marketing Solutions

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The Best Interactive Marketing Campaign Awards were presented at the Feb. 24th awards gala.

The South Florida Interactive Marketing Association (SFIMA) recognized the best of the best in online integrated marketing solutions with a South Florida Interactive Excellence Award at the First Annual Modem Media South Florida Interactive Excellence Awards (SoFIE) sponsored by AOL.

The following companies were presented with the awards during the SoFIE Awards Gala – a dinner and awards ceremony held Feb. 24, 2006, at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., which was attended by more than 300 industry and marketing executives.

The categories and winners were:

Hospitality, Travel or Tourism Campaign or Site

  • Celebrity Cruises by Sapient Experience Marketing

Healthcare/Medicine/Biotechnology Campaign or Site

  • WebMD - TV Guide by World Media

E-Commerce or Online Product Campaign or Site

  • Mitchell & Ness Nostalgia Co. by DMi Partners

Banking & Professional Services Campaign or Site

  • Coollawyer Inc.

Education & Non-Profit /Campaign or Site

  • MIT SEVT Web Site by Studio Module

Technology, Telecommunications/Business Products or Services

  • SBC Corporation/AT&T by Avenue A | Razorfish

Most Effective Online Marketing Strategy

  • VISIT FLORIDA by Custom Marketing Group

Most Effective Email Campaign

  • Rewards Network

Most Effective Search Engine Marketing Program

  • Blinds Galore by Avenue A | Razorfish

Customer Acquisition/Online Direct Response Program

  • Bosch Tools by Avenue A | Razorfish

Most Effective Viral Marketing Program

  • Bridgestone Golf by iChameleon Group with JWT-Atlanta

Most Effective Online Brand Experience

  • AgencyNet Interactive

Vanguard Award - Innovative Use of Integrated Marketing

  • DeBeer's by iChameleon Group with JWT-NY

Most Effective Integrated/Cross Channel Marketing Campaign

  • Carnival Cruise Lines by Avenue A | Razorfish

Best in Show 2006

  • AgencyNet Interactive

Each of these winning entries and creative can be viewed online at http://www.sofieawards.com under finalists.

These best marketing campaign awards were handed out as part of the 2006 South Florida Interactive Excellence Awards Competition, the first event of its kind in South Florida. The SoFIE Awards were created to showcase companies and individuals located in Florida who demonstrate thought leadership, superior execution, and innovation in the field of interactive marketing. Sponsors of the event included Modem Media, AOL, Bluegreen Resorts, ValueClick, TheUseful, DoubleClick, Responsys, TrafficBuyer.com and Avenue A | Razorfish.

This year’s contest attracted nearly 100 entries from companies and agencies throughout Florida or who do business in Florida. The entries were judged by teams of experts from all sectors of the industry. For a complete list of winners, categories and sponsors, visit http://www.sofieawards.com.


The objective of the SoFIE Awards is to encourage creative, innovative, and measurable online integrated marketing solutions by sharing industry best practices with others in the Florida business community.

Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing. Its goal is to provide opportunities for learning and networking that promote career growth and business success.

SFIMA encourages the exchange of ideas, information, and best practices by presenting award winning marketing examples and the latest innovations of industry leaders and is designed to help members expand their interactive marketing activities and successes, and our partnerships with sponsor companies provide targeted exposure in the South Florida marketplace through media coverage and networking at our regular events.

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