Awards Four Stars to Powerful Medical Device Sales Book, CD, and Web Course from UniversityOfHealthCare

Share Article awards four stars to Powerful Medical Device Sales Book, CD, and Web Course from UniversityOfHealthCare. awards four stars to Powerful Medical Device Sales Book, CD, and Web Course from UniversityOfHealthCare. The unabridged review is reprinted below.

The audience is both medical device companies and salespeople and the hospitals who wish to certify them to follow proper procedures in the hospital.

This program is available in the following formats:

--Web-based on the UniversityOfHealthCare website at Web formats also allow modularization.

--CD-ROM at
--Book at
--Manual/CD combination at
--Group licensing for a corporate Learning Management System, on our internet site or on your intranet

--Multi-user site licenses are already available for 5 users on one computer.

This material may also be implemented cost-effectively for organizations through a learning management system.

The CD or web course enables the documentation of successful completion with a certificate, and provides an excellent method to document training. The web version is recommending for medium to large size groups.

Specific titles and prices follow:

Powerful Medical Device Sales

ISBN 1594911150


1220 pages

Powerful Medical Device Sales Manual and CD

ISBN 1594911169


1354 pages

Powerful Medical Device Sales Guidebook

ISBN 1594912645


126 pages

Powerful Medical Device Sales 5 Users

ISBN 1594912777


UniversityOfHealthCare/ UniversityOfBusiness is a total e-learning solutions provider for management and healthcare. Its services include implementation of a learning management system, consulting, hundreds of web-based courses, and manual and CD publishing. For example, it has unique series on Bioterrorism, JCAHO and OSHA compliance, HIPAA training, Leadership, Pharmaceuticals, and much more.

The UniversityOfHealthCare website is and the CD catalog is at That page has a link to slide shows of screen shots from the courses.

The Review

University of Health Care offers the CD, Powerful Medical Device Sales, as the latest in its series of interactive learning tools for the health care industry. In this CD, Dr. Daniel Farb and Bruce Gordon pair up once again to provide a useful tool for medical sales representatives to learn the ins and the outs of the business. Dr. Farb contributes his medical expertise to the CD along with Susan Postnikoff and Cynthia Drake and other medical professionals, while Gordon produced the CD and created the graphics.

With 17 complete sections and numerous subsections, the CD covers virtually every aspect of health care that a sales rep could be exposed to. Following a succinct list of goals and an optional pre-test, the early sections offer general information, explaining the different types of hospitals, the types of medical personnel, and policies and procedures for prospective hospital vendors. These introductory sections expand into more detailed lessons including infectious diseases, occupational safety, the Advamed code of ethics, FDA regulations, HIPAA, customer management, and communication. Each section is presented as a separate module.

Produced in varying lengths, some are introduced with a brief video, while others begin with definitions, explanations and goals for the section. In an interesting mix of video, audio, text and graphics, the information in each section is presented to accommodate a variety of learning styles. Of particular interest in this CD are the videos presented by doctors, pharmacists, and other health professionals, who share their real world experience with viewers. At the beginning of each module, the authors offer a brief list of objectives. Considering the breadth of material, the stated objectives are helpful so students can identify the key points throughout the detailed, informative CD. Throughout the modules, the authors present multiple choice, true/false, short answer, and matching questions to test the student’s knowledge. Following the completion of each module, students are directed to a test access page where they can take a more complete exam on what they’ve learned. As each section is successfully passed, the student can print a certificate of completion.

Farb and his associates again offer students a thorough, easy-to-follow resource geared to a specific health care topic. The CD is top notch and will serve as an excellent resource to those training to become medical sales reps or who need an update on what’s new in the world of health care. It could easily become one of the most useful CDs in the University of Health Care’s product portfolio, bringing additional depth and understanding to the role of a medical sales professional.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Judy Terracina
Visit website