Not Everyone is Using eBay: The Latest Numbers May Surprise You

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While it may seem that eBay has completely saturated the online auction market, a surprising number of eligible Americans have yet to join.

The total number of registered eBay users worldwide now stands at 181 million. According to analysis completed by eBay affiliate First Bid Bonus, 45% of eligible Americans are registered eBay users, compared with 36% one year ago.

Americans represent a bit more than half of all eBay users. Even so, some 125 million Americans over age 18 who have yet to join the eBay craze. EBay's largest growth segment, however, is among international users. At the current rate, there will be more international than U.S. users by 2007.

As with most major ecommerce websites, a large portion of eBay's revenues are owed to a thriving affiliate program. EBay affiliate First Bid Bonus offers a $5 eBay gift certificate to all new eBay users who register through First Bid Bonus sends gift certificates to qualifying eBay users through PayPal.

While 181 million users looks great on paper, less than half of these users are considered "active." An active user is one who has completed a transaction within a 12 month period. Well, most people would say 72 million active users looks great on paper as well! With those numbers, it is no wonder eBay boasted $4.5 billion in net revenues for 2005.

First Bid Bonus was founded in 2005 to share eBay commissions generously with new eBay users. Qualifying gift certificates are emailed within 12-24 hours after the user's first eBay bid. For more information visit

For further information concerning this analysis, or to schedule an interview, contact First Bid Bonus president, Chris Crompton at 800-830-4419.

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Chris Crompton
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