1,000 Ideal Biters’ Actions Add Up to Big Wins for the Environment

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Small company’s tips have big eco-impact

Providing more than 35,000 subscribers with free, daily eco-living tips, Ideal Bite says that its innovative e-newsletter is having a positive impact on the environment. The online media company provides simple, accessible, yet highly impactful eco-tips that bring sustainable products and services to the mainstream and encourage subscribers to align daily decisions with personal values.

"Incremental environmentalism, or as we like to say, taking little bits of the green apple, when done in masse, adds up to positive change," says Ideal Bite co-founder Jen Boulden. Data from an eco-impact survey completed in January 2006 by a large portion of Ideal Bite’s subscribers helped quantify this impact.

Applying eco-tips to everyday situations, Ideal Bite has calculated that at least 1,000 Ideal Bite subscribers conserved enough energy to power 250 homes for an entire year simply by recycling all the soda cans they used in 2005. Survey results also reveal that these same subscribers averted 333 pounds of synthetic fertilizers and farm chemicals from entering eco-systems by choosing 100% organic cotton products. Finally, at least 1,000 Ideal Bite subscribers saved enough grain (that otherwise would have been fed to feedlot animals) to feed 402 people for an entire year by cutting out one meat dish each week last year.

Ideal Bite co-founder, Heather Stephenson notes, "With Ideal Bite’s readership growing by 22% per month, we are tremendously excited about our readers’ potential to better the planet, one sweet bite at a time."

About Ideal Bite

Ideal Bite is the only online resource that provides daily education and entertainment for everyday people to be more environmentally and socially conscious. Founders Heather Stephenson and Jennifer Boulden extend the reach of traditional green advocates and empower consumers to implement green ideas into their busy lives. Applying what it refers to as "a sassier shade of green," Ideal Bite provides convenient, fun, inexpensive and feel-good ways for ordinary people to be green. Ideal Bite features daily green tips, facts, product and service suggestions, personal stories, and opinionated editorial to its community of more than 35,000 "Biters." Ideal Bite launched out of its dual offices in Brooklyn, NY and Bozeman, Mont. in June 2005 and will expand internationally in mid 2006. For more information on Ideal Bite and its clever ideas that are good for both people and the planet, or to sign-up for free email tips or join the blog discussion, visit http://www.idealbite.com.

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Sara Rasmussen