Media Matchmaker Completes First “Media Match”

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Online service for product integration and sponsorship closes first deal less than 45 days after launch.

Media Matchmaker, the online resource for product-placement and sponsorship opportunities, announced today that two member companies have completed their first “Media Match” little more than one month after the site’s launch. Media-services agency Palisades Media Group of Santa Monica, Calif., and television production company StarGames, LLC, of Lynnfield, Mass., have completed contracts for the hour-long syndicated show “Countdown to Draft Day,” airing in 85 percent of US markets from April 15-29, 2006. The show will integrate Palisades’ client, Quik Drop International, into the content.

“To report a completed deal between two parties at this early date is very exciting for us,” said Media Matchmaker President, Jim Mahoney. “These deals usually take months of prospecting, connecting and negotiating. It’s terrific that our clients – who didn’t know each other before connecting through Media Matchmaker – met, matched, negotiated, closed and signed the paperwork in less than four weeks.”

This particular deal is a complex, multi-platform “buy” on a syndicated program with spots, sponsorships, broadband and interactive components. As complex as the deal components are, however, Media Matchmaker offers a range of additional possibilities for product integration.

“Stargames contacted us in February when our search criteria matched up on the Media Matchmaker service,” said Corey Weiss, Palisades Media Group’s vice president, integrated marketing. “Working with Eileen Joyce, who heads up our direct-response team, we negotiated a deal on behalf of the Quik Drop retail stores. Not only did the deal take shape quickly but it was the exact type of integration opportunity that we look for on behalf of our clients.”

“There were no outside parties to go through. I found the right contact and made the deal quickly and efficiently,” said StarGames’ Executive Producer, Jerry Solomon. “The Palisades Media Group was very easy and fair to work with.”

The quick deal is an example of how Media Matchmaker can simplify and speed up the challenging process of finding deals for product placement, brand integration, and sponsorship, said Media Matchmaker CEO Betsy Green. The increasingly fractured media and entertainment universe is expanding to new distribution platforms, many of them dependent on new revenue sources such as product placement to become viable. Media Matchmaker’s service inexpensively and simply connects producers of content on all these platforms with companies and advertisers seeking integration opportunities.

“The support we have from the programming and advertising communities is very encouraging, and we’re excited the service is proving itself at this early stage,” said Green. “With the volume of opportunities passing the two hundred mark at the start of this month, we’re confident that ‘matches’ will start flowing and users will enjoy the benefits of the simplified, direct, self-service approach to promotions, sponsorships and integration deals.”

About Media Matchmaker

Media Matchmaker, Inc., is based in Culver City, Calif., and is led by co-founders Jim Mahoney and Betsy Green, who have a combined 40 years of experience in entertainment and advertising. Clients include studios, networks, production companies, digital-content providers and distributors, DVD distributors, media agencies, promotional agencies, sponsorship agencies and brand managers.

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Sean Mahoney