DigitalGrit Hosts Free Webinar on Business Blogging

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“Talking & Listening: Secrets to a Successful Business Blog Strategy” will focus on strategies, tactics and best practices.

Full-service interactive marketing firm DigitalGrit will host a free, hour-long Web conference entitled, “Talking & Listening: Secrets to a Successful Business Blog Strategy.” The event, limited to 100 attendees, will be held at 1:00pm Eastern Time on Wednesday, April 5, 2006. Registration is open to marketing professionals at

The Webinar will be hosted by Scott Delea, Senior Vice President and General Manager of DigitalGrit. It will offer tools and strategies for companies who are interested in using blogs (or web logs) to bolster their search engine marketing campaigns.

Blogging may be the latest "killer app," but monitoring blogs can be as integral to a business as writing one. As in any conversation, listening is just as important – possibly more important – than talking.

By listening to blogs in and around their market, business decision makers can learn what others are talking about, what their consumers' key concerns are, and what their competitors are saying in response to those concerns. Armed with this knowledge, communicators can be informed well enough to offer original and intelligent insight to the conversation — instead of just adding to the noise.

Registrants for this free, hour-long webinar will learn:

  • Does your business need a blog? What role should it play in your marketing plan?
  • How can listening to the blogosphere help you create your blog strategy and make it a more effective blog? How can it help your SEO efforts?
  • What is your blog’s voice or persona, and why is it important?
  • And much more...

Delea will use real-life examples and offer practical tips throughout the event. Additionally, attendees will receive a complimentary enhanced transcript shortly following the presentation.

For additional information, or to register, please visit

About DigitalGrit, Inc.

Established in 2000, DigitalGrit is a leading and innovative interactive marketing firm. The company takes a holistic approach to Internet marketing: Developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Combining online marketing channels, proprietary and existing technology, and years of marketing expertise, DigitalGrit is dedicated to helping the businesses realize the full potential of the Internet.

The firm's client list includes some of world's best-known companies, like ADP, American Express, Consumer Reports, Digene, Morgans Hotel Group, Reuters, Sony and Prudential.

DigitalGrit is an active member of The Direct Marketing Association (DMA), with our SVP serving as Co-Vice Chair of the Search Engine Marketing Council; the Interactive Advertising Bureau (IAB); and the Search Engine Marketing Professional Organization (SEMPO). We’re also a Microsoft Certified Partner, and a certified trusted feed partner for some of the Internet’s most popular search engines.

Learn more about DigitalGrit at and on the company’s blog at

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Aimee Kessler Evans
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