Monarch Airlines Adds Viator’s Global Destination Activities to Online Booking Capabilities

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Newest European affiliate to contribute to Viator’s European and global growth.

Low-cost airline Monarch has selected Viator as its preferred global destination activities provider, immediately adding hundreds of tours and activities for Monarch's scheduled services to Spain, Portugal and the UK, and charter services to Greece, Cyprus, Mexico, the U.S. and more. Through its website, Monarch joins more than 600 European affiliates currently offering Viator’s activity content through seamless technology integration with their own branded sites. Some of these include Opodo, Air France, Jet2 and Transavia.

“We are excited to offer our customers Viator’s comprehensive portfolio of activities via,” said Catherine Kite, Direct Marketing and E-commerce Manager, Monarch Airlines. “Now our customers can book exciting destination activities at the same time as their cheap flights, accommodation and car hire, all in one easy location.”

As a valuable customer service, Monarch sends its travellers pre-departure e-mails featuring Viator products, helping them schedule their activities in advance to save vacation time for pleasure, not planning.

In the last year, Viator has added more than 200 other European affiliates, which has increased the amount of advance-purchase activities sold in Europe via Viator nearly three-fold. Viator boasts more than 4,200 destination tours and activities worldwide in nearly 70 countries with the greatest concentration in Europe. Today, Viator’s global inventory includes 1,200 European activities in 135 destinations throughout 26 European countries.

“Monarch is a special addition to our expanding European partner network, focused on the burgeoning online travel population which continues to demonstrate its desire to book more travel and related activities online,” said Rod Cuthbert, founder and CEO of Viator. “Our growth in Europe is continuing to escalate and we’re seeing a rise in pan-European bookings, which is great for the market and our European tour operators in particular.”

Viator, meaning “traveller” in Latin, offers customers of its affiliates the ability to research, plan and book destination activities before they travel, guaranteeing they will be able to do what they want when they get there. By securing pricing and reservations before they arrive, travellers may simply turn up and enjoy the experience.

Travellers also get the confidence and comfort of knowing the Viator in-house team routinely reviews and validates the quality, value and service of its affiliated tours to ensure the best possible experience, all at competitive prices.

Some of Viator’s most popular and “interesting” European activities booked through European affiliates include:

  • Da Vinci Code – Fact or Fiction? -- Retrace the Paris footsteps of Robert Langdon and Sophie Neveu from Dan Brown’s Da Vinci Code. Decipher the clues in Leonardo da Vinci's masterpieces at the Louvre and cruise along the Seine to see many sites featured in the book like the Eiffel Tower and Orsay Museum. You’ll also visit the Saint-Sulpice Church.
  • Stonehenge and Georgian Bath – The perfect extension on trip to London to visit to the world’s most famous prehistoric monument - Stonehenge - dating back 5,000 years or the City of Bath, one of the most distinguished of British cities where visitors see ancient Roman hot and cold baths
  • Vatican Papal Audience – The route to Vatican City boasts some of Rome’s most famous landmarks including the Piazza della Repubblica with the Nayad Fountain, the Piazza Barberini with Bernini’s baroque Tritone Fountain and a journey along the famous Via Veneto toward the ancient Aurelian Walls, built in the late 2nd Century. Then experience a Papal Audience, which takes place in either St. Peter’s Square, home to the Sistine Chapel and Vatican Museums, or in St. Peter’s Basilica or in the Audience Hall – a true experience.
  • Take a Walk on the Dark Side of Amsterdam -- An illuminating and safe view of Amsterdam’s famous Red Light District begins with a drink and chat with a former purveyor of the world’s “oldest profession.” After all of your questions have been answered, travel through the old narrow streets, including “Zeedijk" street, once considered the most dangerous street in Amsterdam, loaded with sailors searching for local amusement. Today that dangerous road boasts lively Dutch pubs and restaurants completely safe for a visit.
  • Guided Visit to the Uffizi Gallery -- Florence isn’t truly experienced without a visit to one of the most important art galleries in the world. At the Uffizi you can admire numerous works of art by Botticelli, Michelangelo, Leonardo da Vinci, Raffaello, Giotto, Cimabue and Masaccio.
  • Celebrate 100 Years of Mozart – Step back into the 18th century by listening to the Vienna Mozart Orchestra perform “The Magic Flute” or “The Marriage of Figaro,” dressed in historical costumes and wigs set in a true Viennese atmosphere. For 'Musical Acadamies', as concerts were called at that time, these orchestras attempt to provide maximum enjoyment by delivering programmes with the most popular pieces by known composers.
  • Marken, Volendam and Windmills -- This tour highlights the typical Dutch countryside of polders and little canals on the way to the' Zaanse Schans', a well - known windmill village, with wooden houses and old fashioned little shops. Visit a wooden shoemaker while admiring the locals and their colorful style of dress.
  • Full Day Barcelona Tour with Lunch at Spanish Village -- Home to Spain’s world famous architect Gaudi, Barcelona also boasts the Plaza de Cataluna, Via Layetana, the Gothic Quarter and a monument of Christopher Columbus. Explore the Spanish Village that reproduces the most typical regional architectural styles in Spain.

About Viator

Viator is the world’s leading online resource for travel experiences – the things you do when you get there, providing access to more than 4,200 sightseeing tours, attractions and activities in more than 400 destinations in nearly 70 countries. Viator -- the Latin word for traveller -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many “well kept secrets” off the beaten path. Viator’s in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at and through its growing global network of more than 3,500 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in London and Sydney.


Dawn Lyon, 415-846-4706

Kate Sullivan, 973-568-7589

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