Search Engine Marketing ( SEM) and Click Fraud Detection Heats Up in Korea and Japan

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Sofizar has signed a multiyear exclusive agreement with M2Soft in marketing it’s Search Engine Optimization ( SEO ), PPC Bid Management, and Click Fraud Services to Korea and Japan.

Sofizar Inc – Sofizar, a Carlsbad, CA Based company specializing in Click Fraud Detection Service and Search Engine Marketing ( SEM ) today announced that it will be offering it’s services in Korea and Japan as a partner of M2Soft. M2Soft will use it’s extensive and impressive client list in Korea and Japan to take on the Asian search and advertising market in a big way.

Search Engine Optimization ( SEO ), is the art and science of designing navigation, writing copy and forming online partnerships which allow target websites to rank high for targeted keywords that helps to increase sales both online and offline . While SEO is a $400 Million industry in the US, it is in a very nascent stage in Korea and Japan. On the other hand, the search engine traffic across the board, is seeing a sustained CAGR of 36% in Korea, creating a huge opportunity for marketing to this traffic. Furthermore, with the rise of PPC advertising, Click Fraud is becoming a serious issue for advertisers in Korea.

Sofizar currently manages over $12 Million in advertising spending for its elite customers in the US and UK. Sofizar's operations and R&D center in Pakistan allows it to offer high-value, high-touch search marketing services at highly competitive rates. The exponential growth of search engine usage in Korea and Japan makes search marketing critical to any online business targeting those and other International markets.

M2Soft, with it’s premier Global Reporting Tool “Report Designer” has partnership and contracts with some of the largest banks, Automotive and Consumer Electronics companies in Korea and Japan. M2Soft has a Korean and Japanese marketing presence, software sales force, and a reputation for quality. M2Soft is in a unique position to market Sofizar’s search engine advertising and technology to it’s fast growing client base.

“We are very excited by the growth possibilities that the Korean and Japanese markets afford us” said Ron Arthur, Program Manager of Sofizar SEO service. “After careful evaluation of Korean markets and possible partners, we feel privileged to be working with M2Soft. M2Soft’s marketing presence, industry contacts and the quality of their team makes them an ideal partner for this exciting area”.

“We at KOICA evaluated Sofizar’s technology and it’s application in the Korean market place and came away very impressed” says Dr. J. Jang of Korean International Cooperation Agency (KOICA ) . “The technology and expertise provided by Sofizar is matched by the marketing prowess of M2Soft, which makes them natural partners”.

“One of the things that impressed me about M2Soft was their process of due diligence and evaluation of Sofizar’s Click Fraud Detection Software “Zaralyzer” as our core technology says Zafar Khan the CEO of Sofizar Inc. “M2Soft took the necessary time, and flew in a large team of engineers to evaluate our technology and processes. We are very excited to work with the quality conscious team of M2Soft”.

“Search Engine Advertising is growing fast in Korea and Japan, and we are well positioned with proven processes and technology of Sofizar along with the first mover’s advantage” says Mr. Eugene Park the CEO of M2Soft Co. Ltd. “In the first phase we want to service our existing clients who want to target their services to the US market”.

This comprehensive agreement allows Sofizar to help Korean and Japanese businesses extend their reach into the North American B2B and B2C search markets. Furthermore, this allows Sofizar Inc. to refer it’s existing corporate clients into the Korean markets.

About Sofizar

Sofizar uses it’s traffic analysis and pattern matching software to detect fraudulent PPC clicks. This click fraud software is adaptive, and stores patterns for certain websites as we as deviations. Sofizar, manually audits the accounts which are flagged by this software as possible frauds and then works with search engines to obtain refunds and credits against future advertising spending. Sofizar proactively looks for vulnerabilities in Overture and Google, in order to better protect it’s clients. As Internet Marketing Specialists since 2002 our experience shows significantly higher conversion rates with Organic search engine listings than pay per click, that is why our sister concern focuses more on Organic Search Engine Marketing via Search Engine Optimization than Pay Per Click Marketing.

More information about Sofizar’s Click Fraud Services

More information about Sofizar’s Search Engine & Internet Marketing Services

More Information about M2Soft’s Reporting Software

Contact Person:

Mr. Ron Arthur

About M2Soft

M2Soft has over 700 customers in and outside of Korea, and the major product which is web reporting tool, ‘Report Designer’ is applied to over 15,000 sites in Korea. The Report Designer is the most advanced report generating software that allows building of reporting forms that interfaces with a variety of databases in client/server and web environment. M2soft is expanding its market to Middle and South east Asian, as well as USA.

Contact Person:

Jang, Jae Won        

Phone: 82-2-2188-8523


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Ron Arthur
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