Opportunity "Knocks" as IDRC Targets Dallas and Fort Worth for Franchise Development

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Interior door replacement franchise concept seeks to "Open Doors" for local entrepreneurs.

What's in an interior door? Significant home improvement value and an incredible niche business opportunity in the $200 billion home improvement market, says research from the Interior Door Replacement Company (IDRC), which announced plans today to target Dallas and Fort Worth for immediate development of six franchise locations in the next three years.

"With 2 million households in Dallas and Fort Worth and an average of 10 interior doors per household, Dallas and Forth Worth are prime markets for IDRC development and the opportunity to renovate 20 million doors," said Dave Winter, president and CEO of IDRC.

IDRC (http://www.interiordoor.com), the largest company of its kind in the United States and the nation's first franchise to successfully "latch" onto interior door replacement and its significant impact on both the appearance and value of homes, provides customers with a complete "one-stop" service specializing in the replacement of unsightly flat doors with designer raised-panel molded doors. IDRC started franchising in 2002 following increased market demand and high marks from its core customer base of homeowners, general contractors, home stagers, realtors and interior decorators, who all realized that new doors made significant impacts in both the appearance and value of today's homes.

Executives of the 17-unit IDRC franchise concept say they identified Dallas and Fort Worth among its first to target for franchise expansion based on extensive research showing an ideal match between Dallas' and Fort Worth's home improvement climate and the IDRC service model. IDRC locations feature spacious showrooms offering a wide variety of stylish, quality interior doors to choose from.

"The demographics and real estate market in Dallas and Fort Worth are a perfect fit for IDRC's franchise expansion model and criteria," Winter said. "Based on the strong demand for our proprietary home door replacement services, many franchisees experience immediate sales that equate to being booked out weeks and months in advance. We're excited to extend that business opportunity to qualified entrepreneurs in Dallas and Fort Worth through IDRC franchise ownership."

IDRC differentiates itself with a hassle-free installation system that allows the production teams to perform most work off-site, eliminating messes and keeping the process simple and non-disruptive for homeowners. In markets with an IDRC presence, general contractors and larger home improvement stores have difficulty competing. In fact, many contractors refer their potential clients to IDRC. With 100 million households and 1.16 billion interior doors in the United States, statistics continue to back up the solid market and consistent demand for IDRC's niche.

"We have an economy resistant franchise opportunity," Winter noted. "As long as people in Dallas and Fort Worth continue to either move or update their existing homes, a local potential IDRC franchise owner is set up for tremendous success and growth. The Dallas and Fort Worth markets support our service and will for a long time to come."

With IDRC Franchising, business owners receive a protected, exclusive territory. IDRC also provides franchisees with ongoing training and support. Investment costs to start an IDRC franchise range from $147,000 to $250,000, which includes training, equipment and tools, working capital, marketing materials and trucks.

About Interior Door Replacement Company

Founded in 1997, Interior Door Replacement Company (http://www.interiordoor.com) is the largest company of its kind in the United States. IDRC provides customers with a complete 'one-stop' service specializing in the replacement of uninspiring flat doors with designer raised-panel molded doors. Currently with 17 locations in four states, IDRC has territories available for franchise expansion in California, Arizona, Texas, Colorado, Washington, Oregon, and Nevada. The company projects to open 200 locations in the next 10 years nationwide. For more information, visit http://www.idrcfranchising.com or call 1-866-315-IDRC.

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