Mamma Mia! Give Mom a Mother's Day 'Experience' Care of Viator

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From theatre tickets to luxury shopping to cooking classes, Viator provides online access to thousands of destination activities around the globe.

With Mother’s Day 2006 quickly approaching (May 14), the gift she’ll never anticipate but will always remember is just a few clicks away at

Is mom a world-traveler? Does she like to stay close to home? Is she a thrill-seeker? Would she like to learn something new? No matter what mom’s inclination, Viator’s vast selection of more than 4,200 destination activities in more than 420 cities in 70 countries around the world provides a broad array of options from which to choose the perfect gift.

Viator’s team of travel experts have hand-picked a selection of activities in a variety of destinations they feel sure to please every mom this Mother’s Day. But for those who find it hard to decide what mom would really like, Viator also offers Experience Gift Certificates redeemable toward any one of Viator’s thousands of activities. This way, mom can choose exactly what she’d like to do, where and when. Not to mention with whom, since Viator destination activities are perfect for individuals and families alike.

Mom’s the Word

Mother’s Day is a chance to make mom the center of attention. Play it up with some special “mother-themed” activities for her, for two, or the whole family.

Everyone has fallen in love with the music, the story and the characters that make MAMMA MIA! Broadway's ultimate feel-good show. Let mom relive her youth with the magic of ABBA's songs and an enchanting tale of love, laughter and friendship. Tickets for the 150-minute show begin at $91.50 each.

Enjoy traditional with a twist with a Mother's Day Brunch or Dinner Cruise, starting at $65.00 per person. The two- to three-hour trip commences in New York City with a fabulous Mother's Day brunch or dinner aboard the unique World Yacht. Mom will receive a rose and a glass of champagne with dessert, along with gourmet dishes to please every palate.

Shop ‘Til She Drops

What woman wouldn’t love an unfettered afternoon exploring the boutiques? Whether in Florence, Italy, Las Vegas or New York or in a city that might be right down the road, give the gift of retail therapy this Mother’s Day.

Private Gucci, Prada, Fendi and D & G Outlet Shopping Tour. If mom is traveling to Italy this year and has a penchant for Prada discounts of up to 30 to 50 percent, complete her trip by sending her on a nine-hour tour of Florence’s most prestigious fashion outlets. Starting at $86.29 per person, the tour includes stops at Prada, Gucci, Giorgio Armani, Ferragamo, Yves St. Laurent, Valentino, Ungaro, Zegna, Bottega Veneta, Sergio Rossi, Loro Piana, Fendi and Dolce & Gabbana

Las Vegas ’ Shop and Spa -- the Grand Canal Shoppes package lets mom to do what mom does best -- multitask. All within The Venetian’s 500,000 square-foot mall, she can take a gondola ride, enjoy world-class dining, shop to her heart’s desire, and enjoy her choice of a 50-minute massage, classic facial, or manicure and pedicure from the world-renowned Canyon Ranch Spa. The package begins at $250.00 per person.

Mom will have something to brag about at her next book club meeting after the Garment Center Shopping Tour in the fashion capitol of the world, New York City. From $70.00 per person, the three-hour tour through this bustling neighborhood visits sample sales, showrooms, fabric and notions stores offering wholesale prices on everything from beads to evening gowns, perfect finds for bargain hunters, glamour girls and creative crafters.

A Recipe for Fun

Whether mom is happiest stirring a few pots on the stove or holding court at the dinner table, the gift of fine dining is sure to please. Viator offers opportunities for the budding chef and the experienced “foodie” alike.

Bam! Mom will learn to “kick it up a notch” with the New Orleans School of Cooking’s Open Lunch Class, starting from $26.83 per person. The two and one-half hour class takes place in a renovated molasses warehouse in the heart of the French Quarter, where mom will learn to prepare some Louisiana classics like Gumbo and Jambalaya.

For a more exotic option, treat your mother to an authentic Cooking Course on a Tuscan Farm. Commencing in Pisa, Italy, the tour starts with a lunch of local specialties at a wine cellar. Next, mom moves onto a farm house to start the cooking lessons, preparing delicious Tuscan antipasti, pasta or soup dishes. The course, which lasts about 10 and one-half hours, starts at $77.36 per person and includes an apron, a knife and a cutting board.

If being waited on hand and foot is more mom’s style, give her the gift of Afternoon Tea at the prestigious Selfridge Hotel in London. From $25.65 per person, the package includes transportation to and from mom’s London hotel and a classic tea of assorted finger sandwiches, scones with clotted cream and preserves, and a selection of teas.

The Trusted Source

By booking an activity through Viator in advance of departure, travelers get the comfort of knowing they will be able to do what they want when they get there with the security of a low-price guarantee. Perhaps more importantly when it comes to a gift for mom, Viator customers also have the confidence of knowing the Viator in-house team of travel experts routinely review and validate the quality, value and service of its local operators and attractions to ensure the best possible experience. And, every booking through Viator -- including gift certificates -- is eligible for airline miles through participating airline programs, including United Mileage Plus, Delta Sky Miles, American AAdvantage.

About Viator

Viator is the world’s leading online resource for travel experiences -- the things you do when you get there, providing access to more than 4,200 sightseeing tours, attractions and activities in more than 400 destinations in nearly 70 countries. Viator -- the Latin word for traveler -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many “well kept secrets” off the beaten path. Viator’s in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at and through its growing global network of more than 3,500 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in London and Sydney.


Dawn Lyon, 415-846-4706

Kate Sullivan, 973-568-7589

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