The LabelRack Unveils New Barcode and Laser Label Web Site

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Entrepreneur John Barth has launched, the one stop label website for anyone wishing to purchase laser labels, barcode labels and shipping labels online. offers easy to navigate links to find the product, in a maze of label options, quickly.

Buying labels is not as easy as it may seem. For distributors, manufacturers, retail owners and small businesses the terminology can be complex. Do I need direct thermal labels or thermal transfer labels? Does my printer take a 1 inch core or a 3 inch core roll of labels? Will my laser labels work in my ink jet printer? Knowing these facts can help eliminate making the wrong selection and having to go through the mundane process of getting the wrong labels, testing them, calling to return them and then returning the labels for the correct product.

Getting the label terminology down is critical to buying the correct labels. Many customers will know they need "thermal" labels, but that does not answer if they are "thermal transfer" or "direct thermal". Selecting the thermal transfer for a direct thermal application the customer will find very quickly that their image will not print on the label. Direct thermal labels work by reacting to heat that is directly applied to the label. Thermal transfer labels use a ribbon that transfers the image to the label.

Examples of common label mistakes:

  • Selecting thermal transfer labels for a direct thermal printer.
  • Selecting labels with a 3" core for a 1" core printer.
  • Purchasing color laser labels for use in a ink jet printer.
  • Using paper labels for harsh environments.

The labelrack provides insight to the use of thermal transfer labels vs. direct thermal labels to reduce the chance of ordering the wrong product. Labels are clearly marked for their applications and helpful information is provided to educate the customer in the purchase decision.

Contact Joe Mullins for more insights into this topic. Direct line: (847) 235-2700 Email: Other helpful information regarding this topic can be found at:

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