Howlin' Moon Bakery & Pet Beds, Inc. Wins eBay 2006 Best in Stores Contest for Best Overall Success Story

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Howlin' Moon Bakery & Pet Beds, Inc. presented with the Best Overall Success Story award in eBay's 2006 Best in Stores Contest. President Jennifer Utterback accepted the award for her online dog boutique that she launched over five years ago. The company has seen tremendous growth in the past year, and Utterback is excited to be honored with the award.

Jennifer Utterback, President of Howlin' Moon Bakery & Pet Beds, Inc., accepted the award for the Best Overall Success Story in eBay's 2006 Best in Stores Contest for her eBay store: Howlin' Moon Bakery & Pet Beds

Utterback, known as her eBay username "howlin-moon-bakery" sells custom made, personalized cuddler dog beds she creates in her studio, as well as unique dog items including harnesses, clothing, collars, toys and treats. She has been selling on eBay for over five years.

"I am very excited and grateful to accept the award for Best Overall Success Story from eBay. The company has seen tremendous growth over the past year, and to be given an award recognizing our success is an honor," Utterback said. "I am thrilled we have delighted so many dogs and their owners with our products and hope to continue the growth and expand our product offerings to make even more dogs and owners happy."

This is the third year eBay has held the Best in Stores Contest. The Best Overall Success Story was a new category added for 2006. eBay called for store owners to enter in March and finalists were selected based upon creativity, use of best storefront practices, and presentation. The Best Overall Success award also required a 500-word essay describing the store's success. The official announcement by eBay can be found at

Utterback began Howlin' Moon Bakery & Pet Beds over five years ago, shortly after the adoption of her first dog, Frank, a bulldog. She quickly realized a need for fresh dog treats and custom made, personalized dog beds. With the success of her treats and beds, she added other specialty dog products including stylish harness and clothing, dog themed greeting cards and designer collars.

"Being very disappointed in products offered at major retailers for my own dog, I looked to my own creativity and experience to start a unique online dog boutique offering a variety of high-quality items at reasonable prices," Utterback said. "With the help, support and love of family and friends, and using their dogs to assess products, I was able to turn my product designs, ideas and knowledge into a successful business."

In addition to her selling activities on eBay, Utterback sells on as well as operating her own website: She holds a BA in English from Dominican University in River Forest, IL and a MA in writing from DePaul University in Chicago, IL. Utterback lives in Downers Grove, IL with her fiancé Chris and their bulldog Miss Piggy.

For more information, or to shop, visit Utterback's eBay store at: or her website at

About Howlin' Moon Bakery & Pet Beds, Inc.

Howlin' Moon Bakery & Pet Beds is an online boutique of unique pet items, including many custom made exclusives including personalized cuddler pet beds and small breed dog harnesses. They cater to dogs of all sizes and breeds as well as cats. Established in 2001 as a dog bakery offering handmade, gourmet dog cookies, the company grew in 2002 to include the custom made, personalized cuddler dog beds as well as toys, clothing, collars and other pet-related items. They carry exclusive dog clothing and harnesses from Doggy Style Designs, Doggles(r), Cloak & Dawggie(tm), Doggie Design, Inc, Puppia, Casual Canine, Charming Pet Products, East Side Collection, Top Performance and Aria; toys from Fat Cat, Inc. and VoToys; treats from Buddy Biscuits and dog themed greeting cards from Gifty Idea.

About eBay

eBay ( is The World's Online Marketplace(. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.


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