Connecticut-based Company Takes RSS to New Level of Marketing

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Webmasters find out that making RSS feeds from their Web site is just the beginning. According to this new company, no one wants the feed, but they do.

On May 23rd, 2006, opened its doors for business with a new twist on RSS feeds.

Unless a Web site is already a huge success, clients may want to advertise using their RSS feed instead of traditional banners and link exchanges.

An RSS feed is current news from your site that delivers the actual content of your site and keywords that may have been overlooked in the past. By adding your RSS feed to a site, it's much more content packed and you get more of a bang for your buck.

Webmasters will agree that a link exchange program is high maintenance and not always accurate, but with an RSS feed it is always current and up to date.

Search Engines are now more intelligent and are looking for off site links to a Web site to boost a Web site's rank and an RSS feed will do it.

The company has opened a forum to discuss the idea and invites developers to take a good close look at an RSS exchange program instead of the traditional link exchange format.


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Daniel Hatt
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