2006 Innovative Marketing Conference: "Where Madison Avenue Meets Silicon Valley"

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Produced by Corante and the Center on Global Brand Leadership, June 8-9, 2006, Columbia Business School, NYC.

Corante and the center on Global Brand Leadership at Columbia Business School host major thinkers and practitioners in marketing in New York City next week for the Innovative Marketing Conference. The event, to be held at Columbia Business School on June 8-9, presents an exciting and provocative program that will examine the many forces impacting the practice of marketing innovation. There to explain and explore the key issues and factors that are driving disruptive change: many of the field's primary players for what should be an important event much discussed in the blogosphere.

The two-day conference is comprised of:

  • The CMO Summit - This exclusive first-day event brings together top executives from America's most forward thinking corporations for intense sessions in which they and their colleagues will share, with help from influential thought leaders and expert facilitators, their insights, learnings and struggles in a non-competitive environment. Emphasis will be placed on constructive dialogue, the discussion of common challenges, and the frank exploration of the major market factors that are forcing companies to rethink how they build brands, compete with others vying for their customers' attention, and engage with an increasingly empowered consumer.
  • The Marketers Forum - Designed for a broader audience, the Marketers Forum will provide attendees with the opportunity to get up to speed on innovative marketing practices and learn more about market trends, practical tools, best practices, interesting experiments, and notable case studies. The day-long event will offer a series of lively panels, interviews, and talks that will help marketers understand where things are headed and how to get there.

Amongst the many outstanding speakers, participants and provocateurs:

  • Deepak Advani, Chief Marketing Officer, Lenovo
  • Russ Klein, Chief Marketing Officer, Burger King
  • Craig Newmark, founder, chairman and customer service rep, Craigslist
  • John Hagel, independent management consultant, author, blogger
  • Douglas Rushkoff, author, teacher, and documentarian
  • David Weinberger, Research Fellow at the Berkman Center for Internet and Society at the Harvard Law School and author
  • Shawn Gold, SVP, head of marketing and content for MySpace.com.
  • John Hiler, CEO, Xanga.com
  • Bernd Schmitt, Professor of Marketing, Columbia Business School, Executive Director, Center on Global Brand Leadership, author, blogger

Designed to deeply probe and not shy away from the challenges today's marketers face, the 2006 Innovative Marketing Conference will bring together many of marketing innovation's best thinkers and doers for an important and influential discussion of the challenges all marketers face in an increasingly dense competitive landscape.

About Corante

The world's first blog media company, Corante is a trusted, unbiased source on technology, business, culture and science that's authored by highly respected thinkers, commentators and journalists; read by many of the sectors' top entrepreneurs, executives, funders and followers; and is helping to lead the emergence of blogging as an influential and important form of reportage, analysis and commentary.

Website: http://www.corante.com

About the Center on Global Brand Leadership at the Columbia Business School:

The Center on Global Brand Leadership is a global partnership of business schools that is the leading forum on branding issues for researchers and executives worldwide. The Center's mission is to bring together brand leaders from the world's leading corporations, business schools, and brand consultancies in order to stimulate new research and foster new dialogue to find solutions to the challenges of branding and innovation. The Center was founded at Columbia Business School (USA) and is now part of a global partnership with the University of Munich (Germany), ESADE (Spain), Yonsei University (Korea), SMU (Singapore), and Hong Kong University (China).

Website: http://www.globalbrands.org/


Francois Gossieaux


phone: 617.899.1698

Center on Global Brand Leadership at Columbia Business School

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