Fashion Forward Women Redefine and Update the Wardrobe of the Men They Love

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Women take the lead in this exciting, proactive approach to improving the appearance and increasing the success of the most significant men in their life through classic, time-honored fashion.

We would all like to believe that our unique talents are all that is required to win our opportunities for success in life. Whether we like it or not, first impressions open the door to these opportunities. When we don’t take the time to care about how we look, we send the message to others that we approach our work in the same haphazard manner. Is this a fair assumption? Possibly not; but it is a fact of life.

Betsy Durkin Matthes, explains in her new book “Dressing the Man You Love: A Woman’s Guide to Purchasing, Coordinating, and Caring for His Classic Wardrobe” (ISBN 0977387836), the importance of “dressing for the part.” Matthes honed her skill of dress through her years of acting which included over 100 major television commercials. “Not long ago Joan Jaffe, a member of the Screen Actors Guild, asked me to do some research for an ‘On Camera’ commercial class she was directing. In the process, I became fascinated with classic men's attire.” During her research, Matthes became aware from numerous conversations with women, ranging in age from the late teens well into their mid-sixties, that it is women who are largely responsible for buying, or assisting in the buying, of men's clothing.

At the same time Matthes also discovered that women were doing this job with a real lack of core knowledge. “I found myself hearing the same problems expressed over and over, ranging in scope from, ‘How do I get him to admit he even needs new things’, to ‘How do I get him out of the house to go shopping in the first place,’ to ‘How do I know what things will look the best on him,’ and once he has bought his new things, ‘How do I help him to keep his new clothing looking good for the longest amount of time?’ claims Matthes

This was the inspiration sending Matthes on her mission to address these questions and many more. In “Dressing the Man You Love” Matthes offers in a non-intimidating way, solutions to all aspects of men’s classic wardrobe including how to assess a man’s clothing needs, the best suit cut for various body types, the right colors for different complexions, surviving the men’s department experience, the important elements of a quality garment, how to work with salespeople and tailors, as well as simple rules for successfully mixing and matching apparel.

Also included are “secrets of success” shared by other women with similar challenges as well as an unlimited number of suggestions by Matthes for preserving his newly acquired assets, including tips for laundering, mending, polishing, and storage. With over 150 illustrations, an easy system for helping him maintain his look even when she can’t be there, as well as an extensive glossary and index, this book provides a one-stop guide that is both accessible and fun to read.

“Classic is forever” states Matthes. “Like a great movie, we can experience it over and over again and never cease to appreciate its value. Classic dressing for a man doesn’t necessarily mean up-tight and conservative. What it does mean is tasteful styling that has stood the test of time. Trends come and go. Classic dressing for men will always be around”

Betsy Durkin Matthes was born in Fort Benning, GA. After graduating high school she received a scholarship to The American Theatre Wing in New York City and also studied at The School of American Ballet in New York City. She is a former actress, singer dancer and song lyricist, and recently fulfilled her dream of “getting a real education” by graduating from Marymount Manhattan College in 1996 as the Valedictorian in her class, receiving her degree in both International and Women’s Studies.

Matthes, and her husband Jack Cortner, a music writer and arranger, currently reside on Shelter Island, New York and in New York City. Her book “Dressing the Man You Love” (ISBN 0977387836), can be purchased at major online book stores. More information can be found on Matthes’ website at Included is a peak into the chapter on men’s shoes, some additional tips on selecting men’s classic clothing and a listing of up-coming events including book signings.


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Irene Watson
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