Dating Coach Scot McKay Shows You How To “Deserve What You Want” In His New Book

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Dating Coach Scot McKay addresses unique, hard-hitting topics in his new book "Deserve What You Want". Unlike other books that attempt to help readers get over past experiences, this new work addresses the concept of effectively preparing for greatness in future relationships. Mr. McKay is an entertaining on-air guest, and is available for print and radio interviews.

After a difficult divorce, Scot McKay heard from virtually everyone he knew that "it wasn't his fault" and that "there was nothing he could have done" to have been a better husband.

Not accepting a victim's mindset, he adopted an attitude of continuous research into exactly what it is that attracts men and women to one another, and--more importantly--what keeps them together for years. In his mind, he was going to do whatever it took for history not to repeat itself the next time around.

The ultimate question to him was, “What exactly is a ‘healthy’ relationship, and what makes it happen?”

This research has been ongoing for nearly four years to date, and has literally been a life-changer for him. The findings have been so profound and meaningful that McKay went back to his roots of helping others after a successful career in information technology...and dating consultancy X & Y Communications ( was born.

Having produced weekly newsletters on dating topics to overwhelming acclaim from his readership, he has now published a wealth of his unique material as a new book entitled “Deserve What You Want”. The book is designed to address dating and relationships in a hard-hitting direct manner—-all with a refreshing sense of moving forward instead of looking back.

According to McKay, “It is time for a reference manual on knowing what it takes to recreate ourselves into being the kind of partner the person of our dreams is going to be attracted to--and then going after our vision of who that partner for us is.“

And that is exactly the kind of book “Deserve What You Want” is.

“I have noticed that other books often try to help people feel better about bad relationships, and perhaps to help get over them when they are over.”, says McKay. “This one is way different. I am committed to helping people forget about having to deal with bad relationships ever again. Instead, I want to be part of the solution rather than part the problem. My heartfelt desire is to help readers deserve what they want, as the title suggests. The focus of this book is 100% original. I have searched, and nothing out there comes close to the concept. Certainly, it is long overdue.”

Scot McKay is available for radio and print interviews. Having considerable radio experience, he is a lively guest on talk radio programs, enthusiastically articulating his unique spin on dating and relationships and willing to field live questions from listeners. McKay is a particularly strong advocate of online dating, which invariably makes for interesting conversation.

Link to Publication:

About X & Y Communications: Dating and relationship consultancy X & Y Communications exists entirely to help you become the best you can be when it comes to dating and relationships--without having to learn things the "hard way". It doesn't matter if you are young or old, as yet unmarried, married, divorced or widowed. X & Y Communications can help you maximize your success in preparing for and eventually realizing the ultimate in relationships with a significant other. X & Y Communications is based in San Antonio, TX.

About The Author:

Scot McKay graduated from Messiah College in Grantham, PA in 1988 with a Bachelor of Arts in Christian Education. He then studied at Fuller Theological Seminary while on staff with Young Life, a relational ministry to teens. While with Young Life, he eventually worked with "at risk" kids in Yuma, AZ. After a ten year career in networking and telecom, Scot has now gone back to what has always been his passion—helping others live skillfully and successfully.

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