New Jersey Sisters Design Custom Calorie Counter for Curves

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The Cal-Carb Clicker will be available at 5,000 Curves locations in September. Other distributors express interest.

Diets come and go. One day everyone is trying to lose weight by eating grapefruit. Then it's all the protein you can stuff in your mouth, but no carbs. Then it's avoiding processed sugar but plenty of pasta and broccoli. Or how about the pizza and ice cream diet? You name it, they've tried it.

But one thing about diets and weight loss never changes. Sooner or later, people wind up counting calories. Because in the end they know that the only diet that really works is the "Eat Less, Weigh Less" diet. Whether you're consuming lettuce, cheeseburgers or penne vodka, size matters. A pound of anything (except water) contains twice as many calories as half a pound. So if you want to lose weight, it makes sense to know how many calories (and carbs) you're eating every day. A 2,000 calorie a day diet will yield different results than a 1,200 calorie a day diet. Do the math.

Enter Lindee Lee Bingham and Sandy Martucci, two enterprising sisters from Hillsdale, New Jersey. In 2001, Lindee and Sandy got a brainstorm, which they have since patented in the form of the "Cal-Carb Clicker". Why not invent a small, easy-to-use electronic device which counts down calories and carbohydrates from a pre-programmed limit? In other words, set your daily calorie counter for 1,200 calories and simply "click off" the calories as you eat your meals and snacks. The same technique works for counting down your daily carb limit.

Apparently, Curves, the international fitness chain, agrees. They'll be introducing the exclusive "Curves 3-In-1 Tracker" at more than half of their 9,000 U.S. locations in September. The purple colored Curves device is a custom designed version of the Cal-Carb Clicker, to be used in combination with the Curves 6-week solution. Curves currently has over 4 million customers.

"Curves loved it the minute they saw it," said Sandy Martucci, President of JC Product Design, creators and manufacturers of the unique calorie counter. "Lindee and I were so excited when Curves gave us the order. This is a dream come true. We believe it will help millions of women. Curves is a very smart company. They recognized the value of our calorie counter."

"This thing really works," added Sandy's sister, Lindee. "People tell us they've lost five pounds in two or three weeks. It doesn't force you to do anything. It's not a pedometer, or a heart rate monitor. And it's not complicated, like the Atkins calorie counter. Our clicker, or tracker, just lets you know how many calories and carbs you have left to eat. When the counter hits zero, you're supposed to stop eating. It also counts how many glasses of water a day you drink."

Sales and Marketing Director, Les Fox, a New York Times bestselling author, adds: "This device is amazing. It's the best calorie counter ever invented. Once you try it, you're hooked. This is a brilliant marketing move for Curves. They'll be the first national chain to promote this useful weight loss tool. We already have interest from many other sources, including The Vitamin Shoppe, Home Shopping Network, NutriSystem and Weight Watchers. If the clicker clicks, we could sell 25 million of them at fitness and nutrition centers."

Fox says there is still room for new distributors. "We're making deals every day," he says. "In the words of American Idol judge Randy Jackson, Hey dog! This is a hot one!" With a suggested retail price of $9.95 to $19.95 and a ridiculously low wholesale price, the Cal-Carb Clicker is priced to sell fast. "Sandy and Lindee have done a few local interviews, " says Fox. "They're ready for national news, radio and TV." Oprah, are you listening?

Free sample available to qualified parties.

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