Web Site Design Made Easier and Faster by RAD Prototyping Software from Brook Group

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RAD cuts development time by one third and allows for visualization of content and navigation by creating a fully-interactive prototype of the Web site in progress. Brook Group clients praise the new tool for its efficiency and ease of use.

The Web site design process at Brook Group (http://www.brookgroup.com) improved dramatically with the introduction of RAD prototyping last year. In fact, over 85 percent of their current clients use RAD for Web site development projects. (http://www.brookgroup.com/rad)

RAD transforms Brook Group’s Tacklebox® Web content management system (http://www.brookgroup.com/tacklebox) into a fully-interactive tool that allows clients to visualize how their site’s content will be organized. With this easy-to-use application, clients create a navigation structure and enter content to build a working prototype.

RAD provides a site from which content can be directly moved to the final site, whether it is a Tacklebox-driven site or not. Those who have been through the complexity of Web design the old-fashioned way were surprised by the speed and ease of the new process.

"Using Brook Group's RAD program made designing our new website a breeze! I enjoyed deciding what content to include on the website without the distraction of the design. The RAD program is so clean. We composed pages easily with copy/paste and other formatting functions available in a toolbar instead of learning any coding. And, reorganizing the structure was simple with the site tree tool," says Heather Gibbons of Brenau University.

By using the Java-based Tacklebox, RAD cuts Web site development time by one third. This time-saving shortcut also saves clients money by making them more proactive in the development stages, reducing miscommunication and unmet expectations.

About Tacklebox:

Tacklebox (http://www.brookgroup.com/tacklebox) is a Java-based Web content management system, providing full-feature CMS tools for clients as varied as the U.S. Department of Energy, House Of Ruth Maryland and Calvert School. Used for Web and intranet development, as well as RAD, an innovative prototyping tool, Tacklebox provides solutions for a multitude of content management needs. Features include human-readable URLs, distributed publishing, publishing workflows, content scheduling and a full audit trail.

About Brook Group:

Brook Group, LTD (http://www.brookgroup.com) is a strategic Customer Experience Design firm near Washington, DC, specializing in Web design, content management and application usability engineering. Brook Group provides information architecture and user experience solutions that help organizations streamline internal efficiencies and increase market share. Established in 1983, the firm has over 20 years experience innovating customized communications and Web “experienceware” solutions that help businesses, non-profits and federal clients reduce costs and increase productivity. Brook Group also provides best of breed branding, search engine optimization and Internet marketing.

Major clients include: America Online, AARP, VeriSign, The Executive Office of the President of the United States and the White House Office of Management and Budget.


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Kari White
Brook Group
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