AuctionMercial Announces, the Web’s First Video Shopping Catalog

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Shoppers view video infomercials for an engaging TV-like experience.

AuctionMerical today announced the launch of a shopping website with a difference, MercialShopper (, the Web’s first video shopping catalog.

“MercialShopper transforms the online shopping experience with the introduction of video commerce,” says Mike Behnke, Auction Mercial president. “Watching video infomercials is fun, far more engaging and entertaining than reading through blocks of text and viewing a handful of pictures.”

Every item featured on MercialShopper is a Mercial, short for infomercial. MercialShopper’s content focuses on eBay auction items, showcasing highly discounted bargains and unique one-of-a-kind items. Sellers create Mercials on Auction Mercial’s video authoring website (

“Auction Mercials provide better communication, a better connection with the Buyer, and a more professional image for the Seller than a printed product description,” according to Behnke. Behnke anticipates capturing shoppers who enjoy the program format of TV shopping, a capability MercialShopper will introduce later this year.

“We’re carving out a position above the static shopping sites and, for now, below the capabilities of TV shopping channels,” Behnke says. “We’re giving Buyers a better experience and Sellers a better medium and forum to build a personal relationship with the Buyer.”

About Auction Mercial

Headquartered in San Diego, California, Auction Mercial’s mission is to provide an easy-to-use, automated, high-quality video authoring web service for the auction marketplace. Sellers create Auction Infomercials from pictures, text descriptions, and recorded voice files at the company's website ( without the need to purchase specialized hardware and software.

AuctionMercial is certified by eBay as an eBay Compatible Application and is a member of the eBay Developer Program and the eBay Affiliate Program.

For more information visit


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Michael Behnke
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