Noisy Lab (of Japan) Selects ODIN’s Scientific RFID Tag Testing Software

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HP Noisy Lab is a consortium of HP, IDEC Controls, Toyo Kanetsu Solutions and WL Solutions.

Japan’s HP Noisy Lab – a joint venture between HP, IDEC Controls, Toyo Kanetsu Solutions and WL Solutions has selected and installed ODIN technologies’ EasyTagTM tag testing software. The software enables HP Noisy Lab to scientifically test items for optimal UHF RFID tagging. EasyTagTM is running in Noisy Lab today and operating at Japanese frequencies in the 952 – 954 MHz range.

Kevin MacDonald, ODIN technologies VP of Client Architecture commented, “Until now, the Japanese market has only had access to manual trial and error testing methods. With EasyTagTM, Japanese companies now have a scientific tool to determine what tag will work best and in which position. Recently ODIN announced European and Japanese support for the EasyTagTM testing tool. By adding the European and Japanese frequencies and power requirements to the mix, ODIN has created the only tool capable of testing RFID tags worldwide in multiple UHF bands.”

EasyTagTM works using ODIN's proven methodology of using the key metrics of Power Effectiveness and Orientation Sensitivity to arrive at an overall number of how well a tag and location perform on a SKU. After conducting thousands of SKU tests on behalf of clients, ODIN scientists knew that simplified testing and visualization of results was needed by end users and labs alike. ODIN first released it's highly acclaimed Trifecta RFID tag testing software in 2004 and EasyTagTM represents the next generation of automated scientific tag testing.

Yuichi Murano, President of ODIN Japan added "Noisy Lab chose ODIN’s EasyTagTM because it is the industry’s leading scientific RFID testing software and because it can test tags in all UHF frequencies worldwide. Backed by HP, IDEC, Toyo Kanetsu and WL Solutions, HP Noisy Lab is a leading innovator in Japan’s RFID market. We are happy to support Noisy Lab’s efforts in Japan with ODIN’s EasyTagTM which has been proven effective in dozens of RFID deployments by early adopters in the United States.”

Mr. Rokuro Iwase, a HP Noisy Lab partner and Corporate Office/General Manager of Toyo Kanetsu Solutions remarked, "EasyTagTM allows the Noisy lab to scientifically measure which tag and location has the best performance for a given product. It is the first time in Japan that the tag performance on a product can be accurately measured".

About ODIN technologies

ODIN technologies is the leader in the physics of RFID solution design, deployment, and installation optimization software. RFID is all we do. Global corporations on four continents leverage ODIN technologies’ expert engineers and patent-pending RFID optimization tools to achieve accuracy, visibility and speed in RFID deployments. In addition to client deployment services, ODIN technologies is also the publisher of the RFID Benchmark Series, the industry's first and most referenced head to head performance analysis of leading RFID tags and readers. ODIN's President and CEO, Patrick J. Sweeney II is also author of RFID for Dummies published by John Wiley & Sons. ODIN serves clients from offices in Virginia USA, Tokyo Japan and Budapest Hungary.

About HP Noisy Lab

At HP Noisy Lab Japan, HP works with logistics companies Toyo Kanetsu Solutions K.K. and WL Solutions Co., as well as factory automation specialist IDEC Controls to help Japanese companies adopt RFID solutions. The HP Noisy Lab, which is located in Toyo Kanetsu Solutions’ warehouse facility in Kisarazu, Chiba, opened in 2005. Toyo Kanetsu Solutions, a specialist in material handling systems. They are a subsidiary 100% owned by Toyo Kanetsu K.K. which transferred all of its materials handling systems business to Toyo Kanetsu Solutions. Their primary businesses are the planning, design, manufacture, construction and marketing of Material Handling & Solution Systems.


Michelle Reilly         

ODIN technologies, Trusted RFID Experts 703.966.7067


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