On-line Dating -- Free is the New Paid

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Dating website Sparkle Road ditches its paid model and turns to AdSense for its revenue.

Online dating site Sparkle Road (http://www.sparkleroad.com) recently abandoned its paid model and is experiencing explosive growth since becoming 100% free.

"This is the new reality" says Chris Parker, CEO of Sparkle Road. "The industry is becoming increasingly crowded day by day, AdWords CPC's keep going up and up and up. It's a recipe for disaster for those sites thinking they can rely on their subscription models."

Sparkle Road now relies entirely on Google's AdSense program to provide revenue and the results so far have surprised the Sparkle Road team.

"AdSense is performing well above our expectations. We will explore other advertising programs in the future but AdSense is delivering incredible results for us."

Sparkle Road is now positioned for exponential growth as it absorbs those members who are sick of emptying their wallets for paid sites that offer less.

"The online dating industry needs to position itself to combat the rise of MySpace and Facebook. Sites that think they can offer a service for $30 a month just to contact other members are dreaming. We're just glad we woke up to this revolution when we did. It's now full steam ahead of us."

Sparkle Road offers a wide range of services to its members such as forums, chat, photo voting and the ability to see who's viewed your profile or voted on your profile. By operating locally in each of its key markets, Sparkle Road is able to provide a local flavor with local members.

"Members in Canada want to see other Canadians, members in Australia want to talk to Australians. We've segmented our site so that the user experience is much more rewarding."

Sparkle Road is a global dating site with localized sites in the USA, Canada, Australia, UK, New Zealand and South Africa. Sparkle Road has a strong and loyal customer base due to the massive range of features it now gives away for free. http://www.sparkleroad.com

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